Positioning — how to grow your business with less effort
Positioning refers to the place that a brand occupies in the minds of the market, and how it is distinguished from the products / services of competitors. Some of the benefits of working on your brand's Positioning are:
Better quality referrals.
Improved marketing responses.
Better informed strategy and operational decisions.
Easier attraction of quality staff.
Raised profile and a competitive edge in your market.
Greater consistency of operations.
Greater alignment, commitment and focus from your team.
Easier communication internally, and with clients.
Confidence in decisions and delegation of tasks.
Greater pride from all team members in your company.
I'll show you how to enjoy these benefits by following a step-by-step process.
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