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Overview:
In this insightful interview, Greg explains:
How businesses can stand out in the sea of sameness, especially in this saturated digital age.
His assertion that loyalty is based on one thing: being true to your word, and that loyalty loyalty begets loyalty.
How caring can be profitable.
Why he feels passionate about going ‘counter-culture’; bucking against the digital trend and championing the personal connection.
His belief that you should never, ever give up — be adaptable, reiterate, change direction, but never give up.
And, finally, how the way he handled the Covid-19 pandemic strengthened his client relationships.
Greg Smith
Founder and CEO of Send Handwritten
Highlights:
0:00 - The concept of Send Handwritten.
3:05 - Commercial advantages of non-digital marketing.
6:22 - How companies use Send Handwritten, and the impact it has.
13:45 - Company history and reflections on lessons learned.
16:18 - Greg’s experience in starting up companies.
31:00 - Testing customer demand.
37:23 - The importance of shared values with your leadership team.
42:12 - Lightbulb moments, realising the potential of Send Handwritten.
54:33 - Hopes for the company’s future and personal career aspirations..
56:48 - Key learnings and advice for entrepreneurs.
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