12 December 2020
Building a strong brand identity, with Juliet Barratt
Or listen via your preferred audio player:
Overview:
In this fascinating interview, we discussed:
Juliet’s recipe for success.
The importance of branding.
The key role of distribution channels.
The positive and negative effects of investors on your business.
The key to surrounding yourself with the right people.
Understanding the language of different markets and how to make them work for you.
How to nurture the culture of your business and keeping it the way that you want.
What business mentors could do for you and your business.
Juliet Barratt
Co-founder and CMO of Grenade
Highlights:
2:08 - What Grenade is all about.
3:37 - How the market’s changed.
4:41 - Career path and inspirations for becoming an entrepreneur.
5:25 - The early years and a big advertising push.
7:15 - Self-funding.
8:05 - Belief, understanding and reputation.
9:29 - The importance of a good partnership and defined roles.
14:04 - The power of marketing and strong, original branding.
19:02 - The difficulties of being emotionally invested as an entrepreneur.
21:22 - Bringing in investors.
23:30 - Organic growth.
24:05 - Global challenges and differences.
27:58 - Future plans; offering branding guidance to start-ups.
29:17 - Sharing mistakes and learnings.
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