Alan is a tremendous asset to our management team, adding real value by providing methodologies and structures to apply whilst asking probing questions about our next steps. As a business in scale up, we face challenges of taking the business to the next level whilst ensuring it’s done in a controlled yet energetic manner. Alan has been instrumental in this success, derived from his years of experience and all done in a diplomatic, knowledgeable and passionate manner. I highly recommend Alan’s services.

Phil Eden

FD, Delicious Alchemy

"He is particularly good at two things. One is he always provides another viewcomes at things from a different but very considered angle and that’s helpful. Secondly, he’s always probing and has a critical mind that’s useful. He grasps issues very quickly and he synthesises them well. He understands the bigger picture and has been clearly understanding of the politics around small to medium-sized organisations. He’s helped us move forward."

Fiona Halton

Chief Executive, Pilotlight

Alan has helped us focus on areas of our business that will in the long term clean up procedures that were causing a large amount of waste. We are from a technical background and there were many things that needed fixing and Alan did. We have got a lot out of it

Paul Lewis

Director, Live Smarter

"Alan has brought clarity and purpose to Horizons at a time when the company has been undergoing an extensive transformation. He has been instrumental in helping me negotiate a number of key deals for the company."

Peter Backman

MD, Horizons

"Alan has worked with my company BroadView for over two years. He is a man of great integrity, highly organised and effective. He takes an objective view and gives us an important perspective. He has a practical outlook, understanding the dynamics of day-to-day business as can only someone who has run his own outfit. His focus is on better performance and good decision making, often bringing to BroadView new ideas based on his experience with other companies.

Stuart Maister

MD, BroadView

"Alan has helped us to work together better as a team, dispassionately analysing the way we work and how the company as a whole projects itself. He also improved our business processes through streamlining how we do things, and enhancing our thinking on sales. He has given us a strong structural base to push the business forward, and help design and build the tools that enable us to assess how much progress we’re making."

Jake Ward

Director, BroadView

"Alan has been a brilliant resource for us. The Shirlaws methodology is stunning, and he is a master at deploying it precisely and effectively to improve every aspect of business. It's rare for a coach to produce in me a real paradigm shift, but Alan has done that - and I feel at least 50% more effective as a result. Highly recommended to SMEs and corporates alike."

Julian Treasure

MD, The Sound Agency

"Whatever your organisational needs, if you are serious about change and prepared for an honest, no holds barred assessment of your company, then I couldn’t recommend Alan highly enough, and with his pedigree he is equally at home in an SME or a bigger corporate."

Will Chamberlain-Webber

MD, Chamberlain Dunn

"Alan coached me in my capacity as CEO at Inside 80. He offers great insight into new ways of approaching business development and his own successful career experience speaks for itself. Alan is personable and incredibly easy to work with. He has helped our business grow and allowed me to develop my own skills in this role. I can recommend Alan without hesitation."

Alexandra Davids

CEO, Inside 80

"Alan started with a brief to help us improve sales and marketing. In his polite positive style, he showed us that we needed to define our product and proposition before we could expect anyone to buy it! He helped us grow a new revenue steam by 600%, and has helped me tease out a range of issues and turn them into opportunities. He is a 1st class business coach/advisor/consultant (all three are different, and he steps between them with ease), as well as a genuinely great guy and an invaluable sounding board."

Guy Cuthbert

CEO & CTO, Atheon Analytics

"I've worked with Alan on various occasions over the years and he has constantly impressed with his ability to get straight to the heart of any issue and the clarity of thought and communication he brings to bear. I've recently had the benefit of his coaching and have no hesitation in recommending him. He's also one of the most genuine people I know!"

Simon Goldhill

Founder, Metamorph Law

"Alan guided us through challenging processes to develop our thinking around the vision for the business (which was a dramatic shift from where we were) and beyond, into the realities of constructing a robust business capable of delivering that vision. A fascinating journey made all the more enjoyable with such an inspirational partner - Alan is an absolute pleasure to work with!"

Grainne Newborough

Director, Brand Sense

"Alan is completely transforming our business! His deep skills, professional and measured approach and charming diplomatic manner, have enabled our team to discover the best of ourselves and find creative solutions to our business challenges. Alan has an uncanny ability to lead us to answers and clarity where previously there had only been questions and doubt. I recommend Alan unreservedly."

Simon Harrop

CEO, Brand Sense

"Alan and I have worked together for two years, formulating a strategy and providing guidance for my new property business. Alan is an incredibly knowledgeable, experienced consultant, personable, accessible, with the right mixture of teaching and coaching. He has provided a significant amount of value and I look forward to our ongoing relationship as my business grows. I highly recommend Alan's services for your business."

Andy Gaught

Co-Founder, Rooms Group

"Alan is a great business coach. He's very perceptive, with excellent timing during the tussle of boardroom discussions. He's helped me change the business from a high growth organisation heaving on its keel into a more relaxed, happy place, in which I'm doing far less with no loss of growth or standards."

Emma Killilea

Founder, Delicious Alchemy

"Alan can switch instantly from patient, methodical teacher to decisive, insightful consultant. In either role, he's steady, considerate, warm and absolutely trustworthy. I wouldn't hesitate to recommend him as a coach and mentor."

Gwyn Morfey

MD, New Bamboo

"Alan has been instrumental in enabling me to grow my business. My clients are typically successful business owners who are working towards exiting their business. Alan has a knack of knowing when to encourage them to push through using their gut instinct and when they need to have a re-think. Having owned and sold businesses himself, he has been "in their shoes" and has the perfect credentials and experience to help my clients along their journey, anticipate the problems they are likely to face and demonstrate how to overcome them. I have no hesitation in recommending Alan's services." 


James West

Senior Private Banker, Arbuthnot Latham

"Alan provided valuable insight and a pragmatic approach to help achieve my next career move. His business experience complements his mentoring skills as someone who has been there and done it."

Vanessa Roguska

CEO UK, Typhoon Consulting

"Alan conducted a strategy session for Arena that was extremely insightful and made us as a board evaluate where we were as a business and where we wanted to be. Alan is an excellent facilitator and his methods during were not only thought-provoking but also enabled us to develop our strategy. As a result of Alan's session a strategy paper has been developed which is in use and revisited on a quarterly basis."

Lorraine Wood

Director, Arena

"I prize Alan's insight, coaching and consulting very highly; he is one of the first people I seek when I need to make a difficult decision and high stakes - i.e. things that really matter to me. He is direct, scrupulous, sees the big picture and ALL the detail (that I miss) and helps me find a path through the knottiest of problems. I always feel he is fighting my corner AND challenging me hard - as an entrepreneur, that's my top combination! He also meets me (conceptually) at a place that leaves me energised, not overwhelmed."

Carrie Bedingfield

Entrepreneur, Investor

"We've been working with Alan for two years. I have found his approach a great way of nurturing and stretching a business and its leaders. In the time we have been working with Alan, he has helped us transform our business. He is also superbly well-connected and always knows an expert in every field!"

John Wyer

CEO, Bowles & Wyer

"Alan helped me create my first investment summary. His advice and approach were extremely impactful. In a short time, he was quickly able to help me understand the investors' point of view, while empathising with what it’s like to be an entrepreneur at that stage. Highly recommended."

Sara Horsfall

Founder, Ginibee

"We worked with Alan for over two years developing strategy papers for three key areas of our business. Alan was a rock of support, offering his expert guidance and assistance throughout each step of the process. Over time, as the papers took shape, Alan helped us knit the whole project together to achieve the most effective outcome for our business."

John Morrison

CEO, Morrison Ward

"Alan has coached Bowles & Wyer through a potentially tumultuous period in our business development, helping us to build a strong strategy for the future, working with us on purpose and values, vision and direction, functionality and capacity, as well as teaching us many valuable ways of listening, selling, facilitating meetings and managing people. He is supportive, encouraging, knowledgeable, patient, committed and generous with his time and energy. A pleasure to work with. I have learnt a lot from working with Alan."

Vicky Wyer

Director, Bowles & Wyer

01342 889488

Forest Row, Sussex, United Kingdom.

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