Love Business: The Future

The focus of this webinar was "The Future" in the context of owner-manager businesses. It's the first pillar of my new Business of Business Learning & Development Programme that started with 12 Founder Members. I explored how to embrace what ever your business future brings and seize the opportunities it brings!

During the webinar I showed some ways to make the most of the future for SMEs. We discussed:

  • The Future: Definitions, attitudes and relationship with the concept of the Future.

  • Goals: What are they and why have them? How defining them supports future growth and decision-making.

  • Innovation: What are the four key areas of Innovation, and why Innovation is critical for building the value of your business.

  • Positioning: How to make the most of your brand’s identity, and what you would like it to be known for in the marketplace.

  • Channels: How to identify the most appropriate channels for your product/service offering.

I'm pleased to share the recording of the webinar, the slides, and details of the attendees' responses to various questions I posed