Love Business: The Future

The focus of this webinar was 'The Future' in the context of entrepreneurial businesses. It's the first 'Pillar' of my Business of Business™ Accelerator Programme.

During this webinar I showed ways to think about long-term strategy. We discussed:

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• The Future: Definitions, attitudes and relationship with the concept of 'The Future'.

• Goals: What are they and why have them? How defining them supports future growth and decision-making.

• Innovation: What are the four key areas of Innovation, and why Innovation is critical for building the value of your business.

• Positioning: How to make the most of your brand’s identity, and what you would like it to be known for in the marketplace.

• Channels: How to identify the most appropriate channels to market for your product/service offering.

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I'm pleased to share the recording of the webinar, the slides, and details of the attendees' responses to various questions I posed.