Stop fearing your finances.
Start loving them.
Make smarter decisions, dream up new ideas, and love running your business again.
Try the first three lessons risk-free. If it's not for you, get a full refund.
Finances leave you cold? Listen in. In this short video, I’ll show you how to feel more confident in your finances and lead with clarity.
If you've ever stared at your numbers and felt that wave of panic, know this: you're not alone.
Most founders are brilliant at building, leading and selling, but, when it comes to the financials, things start to blur.
You think you know what's happening… until the cash runs tight or the forecasts don't add up.
It's confusing. It's stressful. And it can make even the most experienced entrepreneur feel out of control.
This course gives you the clarity to change that.
Because here's what I've learned: you can't run a healthy business without understanding its finances.
Imagine this...
You make decisions easily because you see exactly where the money's going.
You pay yourself confidently, knowing your business can sustain it.
You see problems early, fix them fast, and sleep better at night knowing your business is under control.
And, you start loving your business again.
What other business owners are saying:
Built for clarity. Backed by real results.
In this short video, Dr Sasha Hvidsten shares how the course helped her move from theory to action and why it felt refreshingly practical from day one.
"The well-paced storytelling approach of this course allowed me to draw parallels with my own experience.
Unlike other business courses I've taken, it provided practical knowledge, which I can implement using your templates. This made it easy to complete."
Dr Sasha Hvidsten
Clinical Director, Sasha Hvidsten Ltd
What you get
Clearer finances. Better decisions. Real growth.
This self-paced online course teaches you how to master your business numbers without losing your mind or your purpose.
Understand cashflow and profit
Price your products and services for growth
Spot problems early and fix them fast
Forecast growth with clarity
Build a simple financial system that works
What's included
12 self-paced videos
1 hour a month with Alan in our live "Ask Alan Anything" sessions
All the worksheets, frameworks and financial tools you need. Pre-built.
Ready to start using.
A private online community of other founders and Business of Finance® learners.
£150 credit to use on future
Alan Wick's Business of® courses
Quizzes and templates to help apply your learning
Your coach
Hi, I'm Alan Wick
If you’re like most founders I work with, you didn’t start your business to obsess over spreadsheets. You started it to build something meaningful.
In 48+ years, I’ve started, scaled and sold 5 businesses, raised over £5M, worked in 30+ countries, and coached more than 1,000 founders.
And there’s one pattern I see time and again:
Smart, capable founders avoiding their finances because no one’s ever shown them a way that feels safe, simple, or relevant.
This course changes that.
It’s not about turning you into an accountant. It’s about helping you make confident, financially grounded decisions so your business can do the work it was meant to do.
Trusted by
Love your business (again)
Lifetime access to all modules
Downloadable tools & templates
Private founder community
Live "Ask Alan Anything" sessions for 12 months
£150 course credit towards future Alan Wick programmes
Satisfaction Guarantee:
Try the first three lessons. If it's not for you, get a full refund. No questions.
Course Overview
What you'll learn with Alan
The Business of Finance® course is made up of 12 practical,
easy-to-follow modules that build your confidence step by step.
Learn at your own pace, revisit any lesson, and put what you learn into practice as you go.
Your Starting Point
Get clear on where your business stands today and why understanding your numbers is the key to lasting success.
Key Financial Terminology Demystified
Learn the core finance terms every business owner must know.
Pricing and Margins - Getting it Right
Learn how to price your products or services profitably and how to protect your margins as you grow.
The Language of Financial Statements
Discover how to read and interpret your Profit & Loss, Balance Sheet and Cash Flow Statement.
What's Happening In Your Business? P&L Deep-Dive
Uncover the real story behind your Profit & Loss and what it reveals about your business health.
Balance Sheet - The Financial Snapshot
See what your Balance Sheet says about your business and start to use it to make better decisions.
Cash is King. Managing Cashflow.
Master cash flow forecasting and management so you can avoid the common traps that cause businesses to fail.
Profit v Cash. What's the Difference?
Explore the crucial differences between profit and cash (and why knowing both matters).
Forecasting and Budgeting, Looking Ahead
Build simple, practical budgets and forecasts that help you plan ahead and grow with confidence.
You're a great founder.
But money still stresses you out.
You're not careless. You're not winging it. You've built something meaningful through grit, late nights, and smart intuition.
You've kept the lights on, paid your team, maybe even turned a decent profit. But if you're honest, the numbers still feel like a mystery.
You're not trying to become an accountant. You just want to understand what's really going on so you can make smart decisions without second-guessing yourself.
Some months feel easy. Others, you're holding your breath until invoices clear. You're working harder than ever but can't quite see where the money's going.
It's not like you're chasing millions — you just want to feel safe, confident, and in control. To know your business is healthy, not hanging by a thread.
If that sounds familiar, this course is for you.
What other business owners are saying:
More than finance. A renewed focus.
In this short video, Kevin Karaca shares how he understood that Alan's course helped him regain his mojo and feel creatively inspired.
"What I didn’t expect from Alan’s course was the mental clarity that came with it. It’s helped me see the bigger picture and the result is that I feel calmer and far more intentional when I’m making business - and life - decisions.
It’s given me way more time and headspace to put into client work and I feel infinitely more creatively inspired. By the end of the course, I realised it’s not about finances at all, it’s about regaining your mojo.”
Kevin Karaca
Founder, The House Outside
Love your business (again)
Lifetime access to all modules
Downloadable tools & templates
Private founder community
Live "Ask Alan Anything" sessions for 12 months
£150 course credit towards future Alan Wick programmes
Satisfaction Guarantee:
Try the first three lessons. If it's not for you, get a full refund. No questions.