“In this short video, I’ll walk you through who this course is for, what you’ll get from it, and how it can help you feel genuinely confident about your business finances.”
Make Friends with Your Finances- Not Just Peace
For many founders, business finance feels like a foreign language. You know your work inside out - but when it comes to pricing, profit, or talking to your accountant, it’s easy to feel overwhelmed or exposed.
My Business of Finance course is designed to change that. It’s a self-paced 12 module, online course created specifically for entrepreneurs who want to feel confident with the numbers, without getting lost in jargon.
Whether you're running a small agency, an online shop, or a hands-on trade business this course gives you the tools, clarity, and support to lead your business financially, not just operationally.
Why Financial Literacy Matters for Entrepreneurs
Most small business failures come down to one thing: running out of cash.
Often, founders don’t see it coming.
My course helps you change that - not by turning you into a finance expert,
but by helping you see the big picture.
You’ll come away with:
A clear understanding of where your money’s going, and what that means.
The ability to spot red flags before they become problems.
More confidence around pricing and planning decisions.
Less confusion (and fewer awkward silences) when talking to your accountant.
A greater sense of control because you understand the numbers that matter.
For a deeper look at cashflow, read my blog here.
What you'll learn in this Business Finance Course
Each module breaks complex topics into simple, digestible lessons -
designed for real-life business owners who want clarity, not theory.
You’ll learn how to:
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Interpret key financial reports (P&L, Balance Sheet, Cashflow).
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Forecast income and expenses using tools built for small businesses.
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Build realistic budgets and growth plans.
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Run break-even and profit margin analysis.
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Choose the right finance tools and software for your setup.
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Understand funding options and how to access them.
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Track the right KPIs and metrics for growth.
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Hold better conversations with your accountant or bookkeeper.
Ready to stop guessing and start planning?
What Makes This Course Different
Most finance courses are built by accountants. This one isn’t.
It’s designed by me - an entrepreneur, who’s lived every high and low of building businesses from scratch.
What you’ll get isn’t just theory. It’s:
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Language that makes sense, even if you’ve never opened a P&L.
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Tools you can actually use - from job costing to cashflow forecasting.
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A mentor-led tone that supports without judgment.
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Real-world examples from founders just like you.
Whether you’re running a boutique agency, managing a busy workshop, or juggling online orders, this course is designed to help you feel capable, clear, and financially confident.
No lectures. No jargon. Just the skills you wish you’d learned years ago, delivered by someone who gets it.
Who This Course is For
If you’re an entrepreneur who’s brilliant at what you do but avoids spreadsheets or dreads catch ups with your accountant, this is for you.
You’ll benefit if you’re:
Running a business with up to 9 employees.
Have been trading for 1-5 years and ready to take the next step.
Feeling unsure about pricing, cashflow, or financial planning.
Looking for a mentor-led course that's supportive, not overwhelming.
You don’t need a finance background.
Just a willingness to learn and the desire to feel confident with your numbers.
If this sounds like you, this course will help you become financially confident.
Course Structure and Delivery
The course covers 12 modules, all delivered fully online and at your own pace - giving you time to apply what you’ve learned in real life, with support every step of the way:
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A clear path from “I don’t get it” to “I’ve got this.”
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No jargon, just practical actions that build module by module.
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Templates that plug straight into your real business.
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A friendly online space where no question is too basic.
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Access to me in live online monthly sessions - ask anything.
You won’t be left to figure things out alone. This course is designed to meet you where you are, with a structure that gently builds your confidence and skill.
What's included:
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12 structured video modules (on-demand, self-paced).
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Quizzes and templates to help apply your learning.
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Downloadable worksheets and financial tools.
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Monthly live “Ask Alan Anything” sessions.
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Access to a private online community.
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£150 credit to use on future Alan Wick’s Business of® courses.
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Completion certificate.
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Full money-back guarantee after Module 3.
For an overview of how I support founders beyond the numbers, explore my Business Advice and Consultancy Services.
Real-World Applications and Case Studies
Throughout the course, you’ll follow real business examples, to see how these tools can be applied and work in the real world.
Each module includes exercises designed to get you using the tools in your own business straight away.
Meet your mentor: Alan Wick
If you’re anything like the founders I’ve worked with, you didn’t start your business to become an accountant. You
started it because you care about what you do, and you want to build something that matters.
I understand that. Because I’ve been there.
Over the past five decades, I’ve started, scaled, and sold five businesses across the UK, US, and Japan - generating
over £250 million in sales and earning three Queen’s Awards along the way. I’ve also raised millions in investment,
led teams around the world, and coached more than 1,000 entrepreneurs.
And here’s one thing I’ve seen time and again: founders avoiding the financial side of their business - not because
they’re careless, but because they’ve never been shown a way in that feels safe, relevant, or jargon-free.
That’s why I created this course. To change that.
This isn’t about turning you into a finance expert. It’s about helping you understand your numbers well enough to
make confident, clear-headed decisions - so you can lead with vision, not guesswork.
If that sounds like something you’ve been searching for, I’d love to welcome you to the course.
How to Enrol
You can enrol in my Business of Finance course today for £987 if paying in full. Alternatively, you can spread the cost over 3 monthly payments: £345/month.
Early bird and other discounts may apply when paying in full.
Still not sure? Try the first 3 modules and if it’s not right for you, you’ll get a full refund. No awkward questions.
Still exploring options? Learn more about my approach to business coaching.
FAQs
Is this course suitable for someone with no finance background?
Yes, the course is designed for non-financial founders and business owners. It breaks down complex topics into accessible, practical lessons.
How is the course delivered?
The course is delivered online through a mix of video lessons, downloadable resources, and live Q&A sessions with Alan Wick.
What will I be able to do after completing the course?
You’ll be able to read financial statements, manage cash flow, create budgets, and make informed financial decisions for your business.