» BUSINESS COACHING WITH ALAN WICK
Clear the Noise.
Make better business decisions.
Business coaching for founders and business owners navigating growth, change and the bigger decisions that come with running a successful business.
If you're running a £1m–£20m business, you probably don't need someone telling you how to run it. You need an experienced outside perspective that helps you see what's really going on, challenge your thinking and make better decisions.
Alan combines business coaching with more than 40 years' real-world business experience, adapting his approach to what you and your business need.
Watch this short video to find out how Alan Wick can work with you to transform your business.
£300m+
revenue
generated
40 +
years business experience
500 +
businesses supported
£1.4m
profit achieved in 12 months
7 & 8 figure
exits successfully delivered
What changes with Alan in your corner
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Clarity in your priorities and direction
See what's really going on.
Cut through the noise, identify what matters and get clearer about the decisions in front of you.
Challenge
Business Coaching from someone who won't simply agree with you.
Test your assumptions and ideas with someone who understands the realities of building and running businesses.
Momentum
Turn decisions into action.
Move forward with greater confidence, knowing what needs to happen next and where your attention will make the biggest difference.
Endorsed by Business Owners Who Value Clarity
"I found Alan's coaching models offer a structured approach though it's his humanity, calmness and decades of business experience that I most value. Alan has travelled the road we’re on many times, which leads to real-world advice. Having his expertise in my corner has transformed our business trajectory for future growth and fuelled me to make it happen."
Shaun Russell, Founder, Skandinavisk
REAL results from REAL businesses at pivotal moments
8-Figure
Exit
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Tripled
turnover
Successful exit
in 11 months
Launched international joint venture
From Loss to
£1.4m profit
What Business Coaching Can Look Like in Practice
“We want to sell, but will it be enough?”
25 years after founding and growing Plantexpand, a successful engineering company, the founders approached me unsure whether a sale would give them the financial security they needed. Alan worked with them to add value ahead of sale, resulting in a transformative outcome and a confident transition.
Through a detailed RealityCheck® review, we uncovered a shortfall - but also a hidden asset: a piece of in-house software worth over £1m.
"We’d built a successful business, but weren’t sure selling it would give us the life we wanted. Alan helped us uncover hidden value, strengthen our team, and prepare the business for sale. Two years later, we exited with an eight-figure deal - and total peace of mind.”
Paul Bibby, MD, Plantexpand
What to expect from Business Coaching with Alan Wick
I'll tailor a schedule to suit your needs and we'll work together to achieve your goals.
Understand what's really going on
Start with the business, where you want to get to and the decisions or issues getting in the way.
A rhythm that works for you
Weekly, fortnightly or monthly. There's no off-the-shelf coaching programme.
The relationship adapts to you and your business.
Support beyond the meetings
Alan becomes an experienced outside perspective you can draw on when difficult decisions, challenges or opportunities arise.
FAQs
What is Business Coaching?
Business coaching is a professional and personal service built on trust. It helps entrepreneurs, leaders, managers and executives improve their performance and achieve their goals. It’s generally conducted through regular, structured sessions that aim to enlighten the client’s awareness and adapt their behaviours to achieve more success. Business coaching has become increasingly popular in recent years, as more and more entrepreneurs, leaders, managers and executives recognise the value of having an experienced and objective coach to help them achieve their goals. The benefits of business coaching are numerous, and include improved performance, increased productivity, better time management, enhanced communication skills, and increased confidence and motivation.
What's the difference between a business coach, mentor, consultant and strategic adviser?
A traditional coach will often help you reach your own answers through questioning. A mentor typically draws on their own experience, while a consultant is more likely to recommend a specific course of action. Alan doesn't restrict his work to one of those approaches. One conversation might require questions and challenge, another direct advice, commercial experience or a practical recommendation. That's why Alan increasingly describes his role as a strategic adviser. The focus is less on the label and more on giving you the kind of support the situation requires.
Who does Alan work with?
Alan works primarily with founders, CEOs, managing directors and senior leaders of established businesses, typically with revenues between £1m and £20m. Some want to grow. Others are focused on profitability, building a stronger leadership team, reducing the business's dependence on them or preparing for an eventual exit. The common thread is usually a business leader carrying significant responsibility who values an experienced, independent perspective on the decisions that matter.
Can a business coach help me scale my business without everything depending on me?
Yes. As a business grows, one of the biggest challenges can be moving from a business that depends heavily on its founder to one that can perform without everything landing on their desk. That might mean strengthening your leadership team, delegating greater responsibility, improving systems or changing where you spend your own time. Alan helps founders step back, identify what's keeping them at the centre of the business and make practical changes that allow both the business and their role to evolve.
Can business coaching help make my business more profitable?
It can. Improving profitability isn't always about selling more. The opportunity might lie in pricing, margins, costs, productivity, your management team or focusing the business on the right customers, products and services. Alan helps business owners understand what's really driving their numbers and identify where changes could have the greatest impact. 87% of clients surveyed said Alan had helped make their businesses more profitable.
Can a business coach help me prepare my company for an eventual exit?
Yes. In fact, preparing well before you're ready to sell can give you more options. Many of the things that make a business better to own also make it more attractive to a future buyer: reducing dependence on the founder, strengthening the management team, improving profitability, creating predictable revenue and understanding what drives the value of the company. Alan has helped business owners prepare for and achieve seven and eight-figure exits. If selling the business is becoming a specific objective, you can also explore Alan's Business Exit Strategy support.
How much does business coaching with Alan cost?
My fees are bespoke and reflect the scale, complexity and ambition of the work we do together. Investment levels start at a monthly fee of £1200 or fixed project fee from £10,000.
How much time will I need to commit?
That really depends on your objectives and ideal outcomes. If you’re aiming for fast growth or working through a significant change, we may meet weekly for up to an hour, creating regular space to focus, reflect and make decisions with momentum. If your goals are more steady or you’re refining rather than rebuilding, less frequent sessions may be more appropriate. There’s no fixed formula. Coaching is entirely bespoke and we’ll agree on a rhythm that works for you, your schedule, and the stage your business is at.