What is a RealityCheck®?
A RealityCheck® is an in-depth, objective assessment of your business.
Drawing on my 40+ years of experience founding and scaling five successful businesses, as well as mentoring and advising over 1,000 entrepreneurs, I combine rigorous analysis with a strong intuitive sense of what makes businesses thrive — or falter.
Identify
Like a full-body MRI scan, a RealityCheck® is designed to identify the strengths, weaknesses, and opportunities within your organisation
A Powerful Catalyst
A RealityCheck® acts as a powerful catalyst for clarity, alignment, and sustainable growth.
Focus and Growth
Whether you’re experiencing growing pains, feeling stuck, or simply want to ensure you’re on the right path, a RealityCheck® provides the insights you need to move forward with confidence.
Paul Bibby, Managing Director, Plantexpand
"I’d been running my business for 25 years and it was time to sell. Alan started by conducting a RealityCheck®, which was very valuable. Then we worked with him for two years to get the business ready. He not only identified a hidden asset in the business, but he helped us sell it for more than we ever imagined. He has helped us to understand the value of our business and its added value to our clients, as well as the financial value. I’m so grateful to him for what he’s done for us."
Trusted by
What is involved in a RealityCheck® ?
Every RealityCheck® begins with curiosity and care — and no two are quite the same. The process is tailored to each business, but typically includes:
Interviews and Cultural Insight
I'll speak one-to-one with a cross-section of your team — from leadership through to key employees — to understand how your business operates on the inside. This reveals how aligned your people are with the vision, where friction points may lie, and how communication and culture are truly experienced.
Organisational Structure Review
We look closely at how your business is structured: roles and responsibilities, reporting lines, and whether your current setup supports your ambitions. This includes evaluating leadership dynamics, decision-making processes, and internal collaboration.
Financial and Asset Evaluation
I conduct a detailed review of your financials, alongside both tangible and intangible assets — including systems, intellectual property, brand equity, and proprietary know-how. This helps identify strengths to leverage, risks to mitigate, and opportunities for improvement.
Operational Systems and Processes
I assess the backbone of your day-to-day business: the systems and workflows that underpin delivery, sales, and service. We explore efficiency, scalability, and whether your internal operations are set up to support sustainable growth.
David Hatchard, Partner, Wilson Stevens
"Our business had organisational issues and I needed help in sorting them out. As soon as Alan became involved, he quickly gained valuable insight into the business and identified the key issues immediately through his RealityCheck®. In his own controlled and considered way, he was unafraid to have uncomfortable but necessary conversations. Not only has he helped my business, but also my own personal business development since I first started working with him. I have thoroughly enjoyed working with Alan. I trust his opinion and value him greatly."
Benefits of a RealityCheck® with Alan Wick
You don’t know what you don’t know — and what you don’t know might be holding you back.
Gain Clarity from an Expert, Objective Perspective
Running a business often means you’re too close to see the full picture.
A RealityCheck® provides a fresh, impartial analysis from someone with decades of experience, helping you uncover blind spots, challenge assumptions, and see your business with new eyes.
Uncover hidden opportunities and risks
Through in-depth investigation, the RealityCheck® highlights not only what’s working — but also what’s being overlooked. Whether it’s underutilised intellectual property, cultural friction, inefficiencies, or new market potential, the report brings it all to the surface.
Create a clear path forward
The detailed recommendations in your report act as a roadmap for improvement. Whether you choose to implement them yourself or work with me further via coaching, consulting or mentoring, the RealityCheck® sets the foundation for focused, strategic growth.
Learning
Client Story: Tastes Good
An early-stage specialist food manufacturing company that had boot-strapped itself since startup, and was therefore highly resilient, was ready to scale. As it was the owners’ first business, they needed support to get their business to the next stage. After an initial RealityCheck®, it was clear they were ambitious, unconventional and had an exciting future. I took an unorthodox approach to scale them and over several years I helped them quadruple the size of their business in tough market conditions; this included the setting up from scratch their own factory and hiring senior management.
FAQs
What is a RealityCheck® with Alan Wick?
A RealityCheck® is an in-depth, objective assessment of your business — a bit like a full-body MRI scan. Designed to identify the strengths, weaknesses, and opportunities within your organisation, it acts as a powerful catalyst for clarity, alignment, and sustainable growth. Whether you’re experiencing growing pains, feeling stuck, or simply want to ensure you’re on the right path, a RealityCheck® provides the insights you need to move forward with confidence. As one client put it: “It was like having an MRI scan for my business.”
Who is a RealityCheck® for?
A RealityCheck® is ideal for entrepreneurs and business leaders who want to step back, gain perspective, and make well-informed decisions. It provides a detailed, honest snapshot of your business today — and points the way toward a stronger, more aligned tomorrow. It’s where clarity begins.
What does a RealityCheck® look like?
Take a look at an example of a RealityCheck® report here. It has been sanitised to provide confidentiality.
How much does a RealityCheck® cost?
A RealityCheck® is a fixed-fee project, with fees based on the size of your organisation, the number of team interviews, and the level of analysis required. This will be discussed and agreed in advance. It’s a focused, time-limited engagement — but the impact can be long-lasting.