How do we work together?

In whatever way is most useful. Sometimes that’s a focused piece of work. Sometimes it’s an ongoing advisory relationship. There’s no ‘cookie cutter’ programme to put you through; we shape the work specifically to what needs to happen.

Do you work with startups?

Occasionally. Early-stage businesses usually need speed, execution, and experimentation. I’m most valuable when there’s already something substantial to work with, and the challenge is what to do next.

What happens in the first conversation?

We’ll talk about your business, what’s going on, and what you’re trying to achieve. If I think I can help as a business coach, I’ll say how. If I don’t, I’ll tell you that too. No pitch. No pressure.

What results should I expect?

Clarity first. Then better decisions. Then better outcomes. For some clients that translates into significant financial gains. For others, it’s about regaining control, focus, and direction. For most, it’s both.

What does a business coach cost?

If you’re looking for low-cost support, I’m not the right person. Typical starting points are: Fixed fee projects from £10,000; ongoing support and advisory from £1,200 per month; ‘Call-off’ engagements from £2,000. In some cases, I’ll align part of my fee with results. Figures exclude VAT.

How long do clients work with you?

As long as it’s useful — and no longer. Some engagements are short and focused. Others evolve into long-term relationships. The aim isn’t dependency. It’s progress.

Do you guarantee results?

No. Because results depend on actions, and the actions are yours and your team’s to make. What I do guarantee is clear thinking, honest challenging, and real business experience applied to your situation.

Are we a match?

This is where we find out whether working together makes sense for you and your business.

Over the years, I’ve found that working well together depends just as much on shared values, mindset, and approach. I do my best work with purpose-driven entrepreneurs who are open, committed, and ready to grow — both professionally and personally.

If you’d like to know whether we’re aligned, the table below should give you a clear sense.

Not every business owner is the right fit for this work.

And that’s intentional.

Do contact me if:	Don't contact me if:
You’re open to new ideas.	Honestly speaking, not really.
You’re ready for change.	You don’t really feel there's any need for change.
You’re hungry to learn.	You're OK with what you know.
You’re restless.	You’re happy with the status quo.
You’re committed to continuous learning and development, professionally and personally.	Sounds good in theory, but I just don't have time.
You believe in the Quadruple Bottom Line of four ‘P’s: People, Profit, Planet, and Purpose.	The only ‘P’ you’re interested in is Profit.
You’re willing to work on assignments between sessions ('homework').	You think paying me means I can do the hard work for you.
You always put long-term commercial viability ahead of short-term profit.	You prefer to put short-term profit ahead of long-term sustainability.
You realise that your life and business are your own responsibility.	When things go wrong, it’s always someone else’s fault.
You care about your team; building a great culture is key.	As long as they do what you say, all's good with me.
You look for people better than you to join the team.	You’re the head honcho, and that’s that.
You know that business is a marathon not a sprint.	You want it all now; tomorrow is too late.
You’re purpose-led, you seek impact before profit.	It's all about the money.
You enjoy being challenged.	You find it annoying when someone challenges you.
You’re serious about your work.	It doesn't really matter that much.

Let's begin

What happens next

If the left-hand column above resonates with you, we're off to a good start,

and the next step is a short call.

There’s no pressure and no obligation — just a useful conversation.

we’ll talk through your current situation

explore what you’re trying to achieve

and decide together whether it makes sense to work together

Book a conversation with Alan »

When this works well

the impact is

significant

clearer, more confident decision-making
stronger commercial performance
a business that becomes less dependent on you
more alignment across your leadership team
greater momentum, without constant firefighting

Investment

REAL results from REAL businesses at pivotal moments

40 +

years business experience

£250m+

revenue

generated

£1.4m

profit achieved in 12 months

7 & 8 figure

exits successfully delivered

500 +

businesses supported

My fees are bespoke and reflect the scale, complexity and ambition of the work we do together. Clients categorise my fees as an investment — one that delivers measurable returns in increased sales, profits, and / or shareholder value.

I typically work on the following commercial basis:

Fixed project fee, minimum £10,000.
Monthly retainer, minimum £1,200.
Call-off agreement (on-demand support), minimum £2,000.

While I prefer project-based or retainer arrangements, when hourly billing is required, my rate is £600.

“I was referred to Alan by an industry contact who said Alan was the best investment he’d ever made.

I have to agree!”

Sam Cox, Director, Landscapeplus

In certain circumstances, particularly where there's strong alignment with my ideal client profile, I may agree to success-based arrangements, such as a share of:

Increased profits.
Equity investment raised.
Enterprise value on exit.

All fees are agreed in advance and co-created through open discussion. I work with entrepreneurs where there’s mutual respect, meaningful business challenges, and the potential for extraordinary outcomes.

If you own a UK-based organisation add VAT to the figures shown