Seven Ways to Scale Your Business Webinar
Seven Ways to Scale Your Business Webinar
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Overview:
In our conversation, Katherine:
Explains what matcha is all about; its history, its health benefits and the production process.
Talks through her brand name and the Japanese origin of the word ‘matcha’.
Details OMGTea’s business to business and business to consumer routes to market.
Elaborates on the product range of teas and accessories.
Discusses the personnel involved in running the business, and resources they outsource.
Focuses on the impact of exchange rates between the Yen and the Pound, import duties and Brexit.
Expands on OMGTea’s origin story.
Stresses that doing something she believes in means more than financial gain.
Explores the process of acquiring funds in the early days, and how she handled one product’s failure.
Outlines her goals for OMGTea over the next three to five years.
Compares her brand to key competitors, and her experience on Dragon’s Den.
Shares key learnings from her time in business.
Katherine Swift
Founder at OMGTea
Highlights:
1:18 – Our show’s sponsor, Magus Wealth
2:05 – OMGTea’s speciality, matcha green tea
5:20 – The story behind the name
6:50 – Supply chain details
9:10 – Range of teas and accessories available
10:40 – Internal team members and outsourced resources
12:38 – Impact of exchange rates and import duty on the business
15:06 – The effects of Brexit upon the business
16:20 – How OMGTea came to be
21:15 – Health benefits of matcha
23:35 – What success means to Katherine
25:45 – Funding the start up
30:40 – The ready-to-drink market and other opportunities in this sector
33:33 – Goals for the next three to five years
35:00 – Appearing on Dragon’s Den
38:42 – Competitor comparison
41:18 – Supplier/investor relationship
48:28 – In harmony with Japanese business practices
50:53 – Sharing learnings
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