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25 July 2022

Rachael Flanagan

Starting young and cleaning up, with Rachael Flanagan

Rachael FlanaganFounder of Mrs Buckét
00:00 / 01:04
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Overview:

In this fascinating interview you will hear:

  • How Rachael has grown her business from distributing a box of flyers to a 300+ workforce with a 96% staff and client retention.

  • Why developing a niche in the market is vital and how it has made Mrs Buckét stand out.

  • The value of using quirky and innovative techniques to win new business.

  • Why it is so important to look after people and how Mrs Buckét develop their staff, wanting to be known as ‘Employer of Choice.’

  • How Mrs Buckét consistently strives to be innovative and the ‘go to’ industry expert.

Rachael Flanagan

Founder of Mrs Buckét

Highlights:

2:53 - Calling the business ‘Mrs Buckét’.

3:48 - Entrepreneurial spirit.

6:11 - Company structure, scale and customers.

9:12 - Attracting the best cleaners.

16:29 - Perception and branding.

18:18 - Adapting services for different sectors.

20:42 - The relationship between company values and a high retention rate.

22:04 - Finding new clients.

26:33 - Giving good service to gain referrals.

30:00 - Slowly growing the business.

34:55 - Moving from domestic to commercial cleaning.

38:01 - Managing cashflow.

46:42 - Hopes for the future.

49:41 - Balancing founder role with leadership team autonomy.

53:38 - Sharing learnings.

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