25 July 2022
Starting young and cleaning up, with Rachael Flanagan
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Overview:
In this fascinating interview you will hear:
How Rachael has grown her business from distributing a box of flyers to a 300+ workforce with a 96% staff and client retention.
Why developing a niche in the market is vital and how it has made Mrs Buckét stand out.
The value of using quirky and innovative techniques to win new business.
Why it is so important to look after people and how Mrs Buckét develop their staff, wanting to be known as ‘Employer of Choice.’
How Mrs Buckét consistently strives to be innovative and the ‘go to’ industry expert.
Rachael Flanagan
Founder of Mrs Buckét
Highlights:
2:53 - Calling the business ‘Mrs Buckét’.
3:48 - Entrepreneurial spirit.
6:11 - Company structure, scale and customers.
9:12 - Attracting the best cleaners.
16:29 - Perception and branding.
18:18 - Adapting services for different sectors.
20:42 - The relationship between company values and a high retention rate.
22:04 - Finding new clients.
26:33 - Giving good service to gain referrals.
30:00 - Slowly growing the business.
34:55 - Moving from domestic to commercial cleaning.
38:01 - Managing cashflow.
46:42 - Hopes for the future.
49:41 - Balancing founder role with leadership team autonomy.
53:38 - Sharing learnings.
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20 minutes. No pitch. Leave with one clear next step.