About Alan Wick
Alan Wick is an independent strategic business advisor and mentor specialising in guiding founders through high-impact decisions, leadership alignment and long-term growth.
He works with business owners at moments where decisions carry real commercial, financial, and personal consequences, whether that involves scaling, strengthening leadership, or preparing for a future exit.
Alan operates independently, working directly with a small number of clients at any one time.
What Alan does and who he helps
Alan supports founders and directors who want clearer thinking at critical moments in their business.
His work typically focuses on:
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helping leaders regain clarity as businesses grow in complexity
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strengthening alignment and decision-making across leadership teams
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improving financial understanding and strategic focus
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preparing businesses for investment, succession, or sale
Clients range from founder-led SMEs to internationally trading companies, usually at stages where the business is successful but the next chapter isn't obvious.
Areas of Focus
Alan’s work spans several areas of strategic business support.
While each engagement is tailored to the client, the core areas of focus include:
Recognition and wider contribution
Alan's entrepreneurial ventures received Queen's Awards for Export and Innovation, recognising both commercial success and international impact.
Background & Experience
Before advising others, Alan spent decades building and leading businesses himself.
He founded, scaled and sold companies nationally and internationally, exporting to global markets and navigating the realities of growth, leadership pressure, and organisational complexity. Along the way, his businesses received Queen's Awards for Export and Innovation.
Those experiences shape how he works today.
He understands the weight of responsibility founders carry because he has carried it himself.
Alan's advisory work began informally, helping fellow founders think through challenges similar to those he had faced in his own companies.
Over time, this became his primary focus.
Today he works as a strategic thinking partner to business owners, helping them see clearly enough to make confident decisions about the direction and future of their business.
Expertise and track record
Alan has supported businesses across sectors including manufacturing, design, distribution, technology, and professional services.
His work has contributed to outcomes such as:
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sustained profitable growth
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stronger leadership alignment
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improved financial clarity
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successful business exits
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strategic partnerships and international expansion
While each engagement is different, the aim is always the same: better decisions that lead to stronger trajectories.
"Alan changes the way you look at the world. He helps you to understand your own business better, and he has helped transform ours.”
John Wyer, CEO, Bowles & Wyer
Trusted by
Philosophy and beliefs
Alan's approach to business is shaped by the principles articulated in the books Firms of Endearmant and Conscious Capitalism® by Raj Sisodia and others: that successful companies create value not only for shareholders, but for employees, customers, communities, and the wider world.
He believes that:
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businesses perform best when purpose and commercial discipline reinforce each other
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leadership clarity is inseparable from ethical responsibility
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long-term success depends on trust, not optimisation
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financial results are strongest when the underlying business has a solid base
These beliefs aren't abstract ideals.
They inform how Alan works with entrepreneurs every day - particularly when decisions affect people, culture, and the future direction of the business.
Approach and professional standards
Alan works independently and directly with clients.
His approach combines:
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entrepreneurial experience
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financial literacy
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strategic perspective
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honest, confidential conversations
Where specialist input is required, he may introduce trusted associates from his professional network; he remains personally involved throughout.
Purpose and core values
Alan's personal purpose and core values underpin the way he works with clients and the kinds of businesses he chooses to support.
They are set out in full here.