Spoiled with choice?

Alan home v3_edited.jpg

Bold as love

Change requires courage.

Working with me requires it too.

Together we uncover the changes you and your business need to make.

To take you to the next level.

Hard truths, a rigorous, collaborative approach.

Combined with compassion and understanding.

I’ll be your #1 fan supporting you every step of the way.

  • Guaranteed X-fold increase in profits? Nope.

  • Proven, tried and tested methods? Yup.

  • Honesty and experienced guidance? 100%

  • Solid, sustainable success? Absolutely.

  • More time and energy? Your choice.

Change needs bold. Bold needs you.

Bold as love.

Love Business.

Choices, choices

You love what you do.

Your business is successful.

You want more.


You're awash with options and spoiled with choice.

Muddying the water with overthinking.

Leading to indecision and procrastination.

And their bedfellows… doubt and fear.

What you want is clarity and certainty.

So you’re free to move forward with complete confidence.

Down to business

Business is a marathon, not a sprint.

I help entrepreneurs who care deeply about their work.

And who want to complete the marathon with their arms in the air.

A smile on their face.

And pride in their heart.

This means putting long-term sustainability ahead of short-term profit.

Something 25 years as an entrepreneur, followed by 21 years supporting other entrepreneurs, and a deep love of business uniquely qualifies me for.

I help grow businesses which:

  • Stand for something.

  • Balance commerce and compassion.

  • Make a difference.

"Business is a marathon, not a sprint."


Previous experience

  • FIVE companies founded, scaled and sold that have generated over £200m worth of sales, which are still trading at over £20m sales per year.​​

  • Over FIVE million pounds raised in investment capital.

  • TWO Queen's Awards for Export and ONE Queen's Award for Innovation for companies I led.

  • 40+ years of business experience.​​​

  • HUNDREDS of entrepreneurs successfully supported.

Julian Treasure photo.  Review of Alan Wick Business Coach

Julian Treasure

Founder, The Sound Agency

"We knew we needed to develop the business, our strategic thinking, and achieve clear positioning in the UK and international markets. Alan produced a real paradigm shift within the business, and I'm at least 50% more effective as a result. Alan is a brilliant business coach and consultant. Highly recommended for progressively-minded entrepreneurs."

Emma Killilea

Emma Killilea

Founder, Delicious Alchemy

"I was running a high growth organisation that was heaving on its keel. I needed help to restructure the business when I met Alan. He helped transform the organisation into a more relaxed, happy place, in which I'm doing far less with no loss of growth or standards. He's very perceptive, with excellent timing during the tussle of boardroom discussions. Alan is a great business coach."

John Wyer

John Wyer

CEO, Bowles & Wyer

"Alan changed the way we look at the world. He has helped us see things differently from the outside in, and evaluate our internal environment with a fresh perspective, so we’ve been able to restructure effectively. Through his business coaching, Alan helps people to understand their own businesses better than they could before, and he has helped transform ours."


Here's a small selection of businesses that have benefitted from working with me.

carrie-bedingfield. Client of Alan Wick Business Coach

Carrie Bedingfield

Entrepreneur and Investor

"I work with Alan when I’m faced with difficult decisions and the stakes are high. I prize his insight, coaching and consulting very highly; he is direct, scrupulous, sees the big picture and all the detail. Alan fights my corner and challenges me hard to think differently — as an entrepreneur, that's my top combination! He also meets me (conceptually) at a place that leaves me energised, not overwhelmed."

Jonny Round. Client of Alan Wick Business Coach

Jonny Round

MD, The Sound Agency

"When we began working with Alan, our business needed a better internal structure, and clarity in the marketplace. He helped us create a clear and focussed plan, and enabled us to position our business clearly. He also advised us on our international distribution strategy. He brings creative rigour and business acumen, and helps with whatever the business is challenged by, producing the right tools to help it succeed. He is obsessed with business excellence."

darrel sheinman. Client of Alan Wick Business Coach. Testimonial

Darrel Sheinman

Founder/Producer, Gearbox Records

"I needed help with development of funding plans and projections. Working with Alan enabled us to successfully raise the funds required. He also guided me on who and where we should go for the funding, and how we should approach it politically. Alan is an unusual combination of being both analytical and creative. He has a holistic and distinct approach. Alan is very good! He's a solid chap, funny and listens."