Spoiled with choice?

Choices, choices

You love what you do.

Your business has been successful so far.

But you're feeling restless, because you know your business is capable of so much more.

You've got choices — and you're not sure which are the right ones for your business.

Are you willing to invest time and money for the right support to help you make the right choices and how to implement them?

Are you open to new ideas and enjoy being challenged?

Down to business

Business is a marathon, not a sprint. I help entrepreneurs who care deeply about their work to grow their business with less exertion and higher performance.

This means putting long term sustainability ahead of short-term profit. I had 25 years of real-world business experience, followed by 21 years of supporting hundreds of entrepreneurs in a wide variety of domains, so I'm uniquely qualified to help people grow great businesses.

  • Businesses that balance commerce and compassion.

  • Businesses that mean something.

  • Businesses that make a difference.

"Business is a marathon, not a sprint."

Bold as love

Uncover the changes that you and your business need. Working with me means hearing hard-hitting truths — delivered with compassion. A rigorous, collaborative approach that reveals what's holding your business back. Creative strategies to take you and your business to the next level. And I'll be your #1 fan as you achieve your goals.

  • Guaranteed x-fold increase in profits? Nope. 

  • Proven methods? Absolutely. 

  • Honesty and experienced guidance? For sure.

  • Solid, sustainable financial success? 100% 

  • More time and energy away from work? Yes!

Change needs bold. Bold as love. 

Julian Treasure photo.  Review of Alan Wick Business Coach

Julian Treasure

Founder, The Sound Agency

"Alan is a brilliant business consultant. It's rare for someone to produce a real paradigm shift, but Alan has done that - and I'm at least 50% more effective as a result. Highly recommended business consultancy for SMEs and corporates alike."

Emma Killilea

Emma Killilea

Founder, Delicious Alchemy

"Alan is a great business coach. He's very perceptive, with excellent timing during the tussle of boardroom discussions. He's helped me change the business from a high growth organisation heaving on its keel into a more relaxed, happy place, in which I'm doing far less with no loss of growth or standards."

John Wyer

John Wyer

CEO, Bowles & Wyer

"Alan changed the way we look at the world. He has helped us see things differently from the outside in, and evaluate our internal environment with a fresh perspective, so we’ve been able to restructure effectively. Through his business coaching, Alan helps people to understand their own businesses better than they could before, and he has helped transform ours."

Alan in numbers


FIVE companies founded, scaled and sold that have generated over £200m worth of sales, which are still trading at over £20m sales per year.

  • Over FIVE million pounds raised in investment capital.

  • TWO Queen's Awards for Export and ONE Queen's Award for Innovation for companies he led.

  • 40+ years of business experience.

  • HUNDREDS of entrepreneurs successfully supported.


Alan's clients


Here's a small selection of  businesses that have been transformed for the better by working with Alan.

To play, press and hold the enter key. To stop, release the enter key.

carrie-bedingfield. Client of Alan Wick Business Coach

Carrie Bedingfield

Entrepreneur and Investor

"I prize Alan's insight, coaching and consulting very highly; he is one of the first people I seek when I need to make a difficult decision and the stakes are high. He is direct, scrupulous, sees the big picture and all the detail. He fights my corner and challenges me hard to think differently - as an entrepreneur, that's my top combination! He also meets me (conceptually) at a place that leaves me energised, not overwhelmed."

Jonny Round. Client of Alan Wick Business Coach

Jonny Round

MD, The Sound Agency

"Alan took time and care to understand our business needs and deliver to them. He helped us create a clear, structured plan, so we knew exactly what to do. He enabled us to position our business clearly in the marketplace. He also advised us on our international distribution strategy, which is developing well. He brings creative rigour, business acumen and is a fountain of knowledge! He helps with whatever the business is challenged by and produces the right tools to help it succeed. He is obsessed with business excellence. I love working with him!"

darrel sheinman. Client of Alan Wick Business Coach. Testimonial

Darrel Sheinman

Founder/Producer, Gearbox Records

"Alan has delivered what we set out do by being analytical, while having a holistic and distinct approach. He's developed projections and he's guided me on where we should go for funding and how we should approach that. Alan is very good! He's a solid chap, funny and listens."

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