
Founders and owners need enough financial confidence to understand what's happening in their business, make better decisions and spot problems before they become expensive.
Alan Wick's Business of Finance® helps business owners develop the confidence to understand their numbers, make informed decisions and build businesses that are both profitable and sustainable.
Experience a Business of Finance Training Module
This isn't a highlights reel or teaser.
It's a complete lesson from Alan Wick's Business of Finance® programme.
This training was originally delivered as part of a live session for members of the Federation of Small Businesses. We've made this complete module available so more founders can build confidence with their numbers.
What's included
One complete Business of Finance® training module
Downloadable workbook and planning templates
Practical,
jargon-free
financial guidance
Who will benefit
Is This For You?
This training module is designed for business owners who want to feel more confident with the financial side of running their business.
Whether you've recently started your business or have been trading for years, you'll benefit if you want to:

Understand your numbers with greater confidence.

Make business decisions based on facts, not guesswork.

Improve your understanding of cash flow and profitability.

Feel more comfortable discussing finances with your accountant or bookkeeper.
Build stronger foundations for future growth.
What you'll learn
In this Business of Finance Training Module, Alan explores the financial topics that many business owners know they should understand, but are rarely explained in plain English.
Why profit and cash aren't the same thing.
Which financial reports really matter (and which don't).
How to make better business decisions using your numbers.
Common financial mistakes that hold businesses back.
Practical actions you can implement immediately.
Your coach
Hi, I'm Alan Wick
If you’re like most founders I work with, you didn’t start your business to obsess over spreadsheets. You started it to build something meaningful.
In 48+ years, I’ve started, scaled and sold 5 businesses, raised over £5M, worked in 30+ countries, and coached hundreds of founders.
And there’s one pattern I see time and again:
Smart, capable founders avoiding their finances because no one’s ever shown them a way that feels safe, simple, or relevant.
I'm helping business owners develop the confidence to understand their numbers, make informed decisions and build businesses that are both profitable and sustainable.
This lesson is taken directly from Alan Wick's Business of Finance® programme, created to help founders become more confident making financial decisions.

Ready to strengthen your financial confidence?
Complete the short form below and we'll send you immediate access to your free Business of Finance training module and downloadable workbook.
You'll also receive occasional business finance insights and updates from Alan.
You can unsubscribe at any time.
What's next?
After completing the module, you'll have the opportunity to take Alan's Financial Fitness Assessment, a short diagnostic designed to help you identify your financial strengths and the areas that could benefit from further development.
If you're ready to take your learning further, you'll also discover the Business of Finance programme, a practical course created to help business owners build lasting financial confidence.
Finances leave you cold? Listen in. In this short video, I’ll show you how to feel more confident in your finances and lead with clarity.
Trusted by
News
A Year Ago, I Told the Truth About Money
Last July, I did the most frightening thing I'd done in a long while.
I stood up in a cowshed in Wales and confessed.
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