Key Outcomes
• Business successfully sold within 11 months
• Ideal strategic buyer identified
• Smooth transition for employees and customers
If this sounds like you
• You are approaching retirement or planning an exit
• You want to sell to the right buyer, not just any buyer
• You have limited experience of mergers and acquisitions
• You want a well-prepared, well-executed sale within a clear timeframe
The Challenge
The founders wanted to sell the business to the right buyer while protecting the future of the company and its employees. They had no experience with mergers and acquisitions or preparation for exit.
The Turning Point
Alan worked with the directors to clarify their exit objectives and prepare the company for sale.
What Changed
Working with Alan helped the founders:
• Clarify their exit strategy
• Strengthen management structure
• Position the business effectively for potential buyers
• Identify the right acquirer
The Results
Within 11 months the company was sold to an ideal strategic buyer with a substantial multimillion-pound upfront payment and short earn-out period. The founders achieved a financially rewarding exit while ensuring the long-term future of the business.
Client Perspective

"Engaging you as our M&A advisor was pivotal to selling our business to a great company for a sizeable initial consideration and a short earnout period. The gamechanger was how you showed us the best way to develop our pitch deck though insisted we do the work. This way we understood it, believed it, and so we confidently presented our business to the Board of our target buyer, and they used the deck to sell the acquisition to investors. It worked!"
Dave Haydon, Director.
"How did we attract a buyer for our niche business run by two retirement-seeking Directors? We followed your advice and sold to our target company in 11 months. Every aspect of our business sale exceeded my expectations. It has a great new home, and we achieved an excellent value with a short earn out, completed within our timescale. This is all down to your M&A experience, process and coaching, and your motivation to make it happen for us."
Robin Whittaker, Director
Alan's Perspective
When founders begin thinking about selling their business, the instinct is often to focus on finding a buyer. In reality, the most important work happens before the business ever goes to market.
Preparing the company properly - strengthening leadership, clarifying its value proposition, and demonstrating how it will operate successfully without the founder — can have a significant impact on both the price achieved and the type of buyer attracted.
Selling a business is one of the most significant moments in an entrepreneur’s journey. Approaching it with clarity, preparation and the right perspective can transform the outcome.
