Directors Regain Control After Rapid Growth Overwhelmed the Business

Joe Perkins is an award-winning landscape and garden designer whose work has won multiple RHS Chelsea Flower Show Gold Medals. Together with his wife Natalia, he has built Joe Perkins Design into a growing design and landscaping business.

Key Outcomes

• Turnover tripled
• Net profit increased 20%+ annually
• Leadership team expanded with stronger systems
• Additional RHS Chelsea Flower Show Gold Medal
• Business positioned for sustainable scaling

Who This Is Relevant For

This situation often applies to founders who:

• Are experiencing rapid growth but feeling overwhelmed
• Want to understand their financial numbers properly
• Need stronger team structure and delegation
• Want sustainable growth without losing control

Challenge

The Challenge

Although demand for their work was increasing, running their own business proved far more complex than expected.

Joe had extensive experience managing landscaping businesses for others, but neither he nor Natalia had
been taught how to manage the financial side of a growing company. Forecasting and planning were
difficult, and decision-making often felt uncertain.

Despite strong creative success and industry recognition, the business lacked the financial clarity and
operational structure needed for sustainable growth.

Approach

The Turning Point

Joe and Natalia engaged Alan Wick as their coach and mentor.

Alan introduced his Monthly Management Accounts dashboard, translating complex financial data into
practical management information that founders can understand and use.

Alongside financial clarity, Alan worked with them to strengthen strategy, brand positioning, and internal
leadership structure.

What Changed

Working with Alan helped the directors:
• Understand their financial numbers and key metrics
• Introduce clearer planning and forecasting
• Strengthen team structure and delegation
• Clarify brand positioning and marketing strategy
• Build systems to support sustainable growth

Through Alan’s network, specialist associates also developed a new brand and website that better reflected
the business’s positioning.

The Results

The business now operates with significantly greater clarity and confidence.

Since working with Alan:
• Turnover has tripled
• Net profit has increased over 20% annually
• The team has expanded with stronger processes
• The business has won another RHS Chelsea Flower Show Gold Medal

Joe and Natalia now feel fully in control of the business and confident about its future growth.

Result

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Client Perspective

“Since we started working with Alan, we have tripled our turnover and increased net profit over 20% every year. I now focus on managing the business and doing only the work that is at my level. I feel in control because I am in control.”

Joe Perkins, Founder & Managing Director

“We wanted sustainable, profitable annual growth and to understand the numbers so we can make good decisions for the business. That we have achieved much more with less stress and continue to do so is because we have Alan as our coach and advisor. I can't imagine that changing any time soon!”

Natalia Perkins, Head of Business Development & Marketing

Alan's Perspective

Many founder-led businesses grow faster than the management systems needed to support them.

Once leaders understand their financial numbers and introduce the right decision frameworks, confidence and clarity increase dramatically.

When founders understand their numbers, they stop reacting and start managing.