Helping couples keep their spark with Ali Maggioncalda

In our conversation, Ali

• Explains what Lovewick is all about, and how the concept was born.

• Describes the typical user of the app and the huge impact TikTok had on exposure and audience growth.

• Talks about the app’s business model, and difficult decisions that had to be made around monetisation.

• Opens up about the meaning behind the name, and her background before starting Lovewick.

• Discusses the irony of tech being the solution for improving ‘real life’ interaction.

• Delves into the transition from working for others to going it alone.

• Focuses on the issues that come with managing funding when you’re starting out, including getting backing.

• Reflects on decisions made during the business’s first two years, around hiring people and doing market research.

• Expands on TikTok’s impact, and how the dynamics have shifted to Instagram.

• Shares aspirations for Lovewick’s future over the next five years.

• Shares her learnings in business so far, stressing that no matter how big your team grows you should never personally stop talking to your product users.