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10 October 2022

Andy Middleton

Reconnecting with nature whilst learning, with Andy Middleton

Andy MiddletonChief Exploration Officer of the TYF Group
00:00 / 01:04
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In this energising and inspirational interview, Andy Middleton, Chief Exploration Officer of the TYF Group:

  • Outlines the activities and services that the business provides, and how he manages a wide variety of revenue streams.

  • Describes some of the fundamental issues he’s seen repeatedly in businesses over his long career.

  • Talks through the early days of the business and when he first knew he was ‘on to something’, including some of its early successes in terms of impact on individuals.

  • Discusses the process and funding behind turning a hotel into an organic adventure lodge in his 20s.

  • Stresses the importance of the public and private sectors working together towards common goals.

  • Recalls how introducing the ‘ambition design framework’ steered the trajectory of the business, and how this focus allowed the business to drill down into its wider impact, instead of being motivated by money.

  • Reiterates the importance of finding and developing leaders, and of focusing on creating positive impact by involving people from all backgrounds.

  • Explains what a company needs to do to become a certified B Corp, and some of the positive experiences that he has had in meeting with other B Corp businesses.

  • Shares key learnings from his time in business including harnessing potential, asking yourself what the world needs you to do, and that ideas are worth little if your team isn't infused with your vision.

Andy Middleton

Chief Exploration Officer of the TYF Group


1:33 - Explaining the business TYF (Towards Your Future.)

4:14 - Managing a wide variety of revenue streams.

7:42 - The benefits of team building programmes.

15:05 - Early successes and impacts.

16:32 - Project financing and fundraising.

25:07 - Focusing on growing your impact, not your business.

30:22 - Describing the framework of ‘ambition design’.

40:19 - The importance of finding and developing leaders.

43:12 - The future of tourism and sustainability.

49:22 - Being B Corp.

53:40 - Sharing learnings.

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