8 October 2024
Transforming organisations through the alchemy of design and love
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Overview:
In our conversation, Clive
Explains being a designer working in multiple disciplines of design but now primarily considers himself a service designer.
Tells us about ‘Project Love’, the result of an exciting brief from the Fetzer Institute, that has a 500-year mission to do good.
Describes working with Mark Vernon, a philosopher, writer and psychotherapist interested in the meaning of love across different cultures.
Delves into different forms of love, like neighbourhoods and communities.
Highlights the importance of spirituality.
Enthuses about the charity he founded, 'Design For Love', raising money to fund design projects like ‘story benches’.
Expands on the meaning of ‘service design’ and how he discovered it.
Talks about the concept of ‘process mapping’ and how invaluable trying out a customer’s journey can be.
Opens up about how the energy that Project Love has can be applied to branding.
Reflects on what he would have done differently with the benefit of hindsight.
Shares his learnings.
Clive Grinyer
Design Consultant
Highlights:
1:18 – Our show’s sponsor, Magus Wealth
2:07 – Working in multi disciplines of design
3:15 – Project Love
9:04 – Different forms of love: neighbourhoods and communities
11:20 – The importance of spirituality
13:20 – Working with The Fetzer Institute
23:20 – Creating ‘story benches’: the power of stories of love
32:05 – Founding the 'Design For Love' charity
37:10 – The meaning of 'service design'
46:15 – How invaluable 'process mapping’ from a customer’s perspective is
47:05 – The importance of learning from failures
50:00 – Branding in the context of service design
55:20 – Learnings and the benefit of hindsight
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