When honey is bitter, not sweet, with Mark Wakefield

In our conversation, Mark:

• Describes how Beesou came to be and why they chose to focus on one product.

• Talks about how and why their distribution channels have evolved, from premium bars to online, direct to consumer sales.

• Explains interesting branding issues involving bees, Manchester and London

• Lists some of the ways Beesou lives and breathes its strong ethical stance regarding bees, championing their survival.

• Opens up about his career background and what sparked the move to go into business.

• Discusses the experimental process that led to the final product.

• Goes into detail about funding, investment and expansion.

• Observes the fact that the product’s quality is the essential key to its success, no matter how positive customers are about the company’s ethical practices.

• Shines a light on the B-Corp process and how integral it was to the company’s goals.

• Expands on the product’s manufacturing process and where the ingredients are sourced.

• Sets out his dreams for Beesou to be considered a ‘must have’ product in bars across the UK, and his goals for the business.

• Shares lessons learned since starting the business.