Mixing it up in the soft drinks business with Raissa de Haas

It was fantastic talking with Raissa about their business. In our conversation, she:

• Explains what the Double Dutch Drinks’ business is all about and how it came to be.

• Describes how the partnership with her twin sister works, and the wider structure of the company.

• Highlights the competition they face in the mixers marketplace, and how they focus their brand and marketing.

• Gives an insight into the early days of the business, how they gained traction, and why winning awards has been so pivotal to the business.

• Talks about routes to market, networking, exporting and expansion.

• Enthuses about the importance of R&D and the reasoning behind the various flavours they’ve chosen.

• Reflects on what they could have done differently.

• Goes into detail about getting B-Corp certification.

• Expands on funding and the equity split of the business.

• Shares some lessons learned from her time in business so far, including thinking longer term when you’re hiring.