Carrie Bedingfield, Entrepreneur
Entrepreneur, business growth and business communication expert, investor and guest lecturer, TEDx speaker, Carrie works with a handful of purpose-led organisations to create scale, great products and meaningful work. She's the creator of LoMo - fast, self responsible meeting structures. She founded 50th Generation - an incubator in Cambridge and now London for meaningful, growing businesses. Carrie founded marketing and communication consultancy, Onefish Twofish in 2005. She created the The Lead Generation Machine – a systematic methodology for building a pipeline of business. Carrie is the pioneer of "Clean Communication" - a straightforward, human language and way of communicating clearly with other people at work. And as if that wasn't enough, she's a visiting lecturer at Cambridge University Judge Business School, Anglian Ruskin University and Finnish Venture Camp.
Episode Notes (by minute):
1:38 – Carrie introduces herself and talks about the businesses she runs.
3:43 – Carrie gives examples of clients that use the services which her businesses provide, and the positive outcomes achieved.
6:17 – Carrie expands on the different brands and business that she runs, and explains how they help companies to re-approach and improve the ways in which they operate.
7:54 – Carrie discusses her approach to work, and reveals how this ethos allows her to efficiently run multiple businesses.
9:51 - Carrie describes her path to becoming an entrepreneur, and talks about her key influences.
12:55 – Carrie describes the circumstances that led her to start up her first business, Onefish Twofish.
15:16 – Carrie outlines the goals she had when she began her first business, and talks about how she motivated herself to reach those goals.
17:05 – Carrie explains the origin of the name Onefish Twofish.
18:00 – Carrie discusses how and when she realised that her first business was becoming successful. She goes on to talk about how a recession affected the business.
19:16- Carrie gives insight into her educational background, and how her mentality has given her the confidence to learn new things.
20:50 – Carrie talks about the concept of achievement, and details her movement between the different chapters of her career.
24:15 – Carrie talks about the biggest mistake of her career in which there was a phase where she regularly shifted responsibilities. Alan and Carrie discuss delegation, authority, accountability and responsibility in growing a business.
28:54 – Carrie talks about times when issues and uncertainty surrounded one of her businesses, and reveals the positives of letting one go.
32:29 – Carrie discusses future opportunities for her businesses, and identifies the unclaimed space for transforming the way in which companies conduct meetings.
35:22 – Carrie considers the challenges involved in promoting the significant benefits offered by Carrie's business to potential clients.
37:55 – Carrie recounts the biggest lesson she has learned in her career so far, discussing her belief in the importance of forging good relationships, and in making time for people.
40:44 – Carrie shares her advice for someone starting a business, emphasising the value in loving what you do.
42:50 – Reflections section. Alan recaps the learnings from the interview.