Industry:
Retail, International Business
Service:
Business Coaching, Joint Ventures, Strategic Growth
The Challenge:
Shaun needed to end an existing distributor arrangement and set up a joint venture in a major market -without prior JV experience. Getting it right was essential for their next growth phase.
Approach
Alan advised using a relationship-first approach, starting with a Memorandum of Understanding instead of going straight to legal documentation. This enabled open, culturally sensitive negotiation that built trust and mutual benefit - underpinned by Alan’s global JV experience.
Result
The JV was completed in under 4 months - the fastest of any major growth initiative in the company’s history. It immediately generated sales, and gave the business a repeatable model for future expansion into other countries.
Having your expertise in my corner has transformed our business trajectory for future growth.
"Advice to secure a significant joint venture was not the reason I contacted you, yet, with your mentoring, I made it happen within 3–4 months... it immediately generated new business through this crucial profit centre."
Shaun Russell, Founder