How to grow your business with less effort
Would you prefer to chop a tree down with a blunt axe or a sharp one? The business equivalent of a sharp axe is to do a Positioning project for your brand. Positioning refers to the place that a brand occupies in the minds of the market, and how it is distinguished from the products / services of competitors. In this Masterclass delivered to the Like Hearted Leaders community, I show how to enjoy the benefits of Positioning by following a step-by-step process.
Some of the benefits of working on your brand's Positioning are:
Better quality referrals.
Improved marketing responses.
Better informed strategy and operational decisions.
Easier attraction of quality staff.
Raised profile and a competitive edge in your market.
Greater consistency of operations.
Greater alignment, commitment and focus from your team.
Easier communication internally, and with clients.
Confidence in decisions and delegation of tasks.
Greater pride from all team members in your company.
I showed the participants how to enjoy these benefits by following a step-by-step process.
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