How to grow your business with less effort

Would you prefer to chop a tree down with a blunt axe or a sharp one? The business equivalent of a sharp axe is to do a Positioning project for your brand.  Positioning refers to the place that a brand occupies in the minds of the market, and how it is distinguished from the products / services of competitors. In this Masterclass delivered to the Like Hearted Leaders community, I show how to enjoy the benefits of Positioning by following a step-by-step process.

Some of the benefits of working on your brand's Positioning are:

• Increased sales.

• Better quality referrals.

• Improved marketing responses.

• Better informed strategy and operational decisions.

• Easier attraction of quality staff.

• Raised profile and a competitive edge in your market.

• Greater consistency of operations.

• Greater alignment, commitment and focus from your team.

• Easier communication internally, and with clients.

• Confidence in decisions and delegation of tasks.

• Greater pride from all team members in your company.

I showed the participants how to enjoy these benefits by following a step-by-step process.