Richmond Stace

Richmond Stace

The Pain Coach

In this refreshing interview, Richmond

  • describes how he helps people with persistent pain issues, and subsequently looks at ways in which they can move forward.

  • explains why he has a holistic approach, applying his skills with elements of science, psychology and philosophy.

  • illustrates how broad ranging in background and lifestyle his client base is, as pain is indiscriminate.

  • highlights how he communicates his service to his clients who sometimes come with pre-existing perceptions.

  • stresses the importance of his clients understanding the relationship between their bodies and their external environment.

  • talks about his education and career path, how he got started in business, how he values his work-life balance highly, and is motivated by the reward of helping his clients.

  • reveals his lightbulb moment in his understanding of the pain field.

  • expounds on his future plans, including publishing his upcoming book, and his hope of doing more talks and tours, with the aim of helping as much of society as possible to understand pain, and change their attitudes towards pain, as well as issues with funding and social/gender biases.

  • shares his learnings from his experience in business, stressing the importance of putting yourself ‘out there’ to create the space for new opportunities, of continuous self-improvement and learning from your mistakes.

Richmond StaceThe Pain Coach
00:00 / 01:04
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Richmond Stace
Richmond Stace
Richmond Stace

0:00 | Alan introduces the show by talking briefly about his history in business. He continues by describing the format and purpose of the show.

1:13 | Alan invites listeners to get in touch with questions and comments, and gives contact details.

1:33 | Alan welcomes Richmond Stace to the show and invites him to introduce himself to the listeners.

2:00 | Richmond explains that he is a physio, and goes on to talk about where his business is based. He explains that as well as having physical premises, his business also has an online component.

3:30 | Richmond talks about the name of his business, and gives a little background information on the process of finalising a name.

4:47 | Alan asks Richmond to explain what a specialist pain physio does. Richmond tells Alan that he helps people with persistent pain issues, and subsequently looks at ways in which they can move forward.

7:09 | Alan asks Richmond to list the types of clients that his business works with. Richmond expresses that pain is indiscriminate, and therefore his clients come from a broad range of backgrounds and lifestyles.

8:56 | Alan asks how Richmond's approach differs from that of a standard physiotherapist. Richmond discusses some of the skills that he applies in order to provide help, including using elements of science, psychology and philosophy. He concludes that the key difference is in the significant amount of depth involved in his practice.

11:42 | Alan highlights a comment that Richmond made about being a 'pain coach' and says that it makes him sound quite different from an average physiotherapist. Alan prompts Richmond to expand upon this.

12:20 | Richmond tells Alan that everyone has their own ideas about what a physio does, and that his clients have pre-exisiting perceptions that they bring along to their initial sessions. Richmond explains that he has to be clear about what he can offer, and that he is comfortable with being called a Pain Coach.

13:44 | Alan asks Richmond about the balance of online vs in person practice, and the effectiveness of online practice. Richmond says that his work is made up of a balance of both online and in person practice. Richmond is enthusiastic about online practice, saying that apart from 'laying hands on' everything else can be achieved online. He continues by talking about the importance for his clients of understanding the   relationship between their bodies and their external environment. 

16:40 | Alan asks Richmond to talk about the business side of being a physio. Richmond reveals that he finds the business side boring. He continues by saying that he isn't driven by making money, and values his work-life balance highly.

19:30 | Alan asks when and why Richmond started his business. Richmond discusses his education and career path. Richmond discloses that he found his Physio degree 95% underwhelming and 5% amazing. He says that the 5% was a 'lightbulb moment' in his understanding of the field.

23:17 | Alan asks Richmond to expand upon the 'lightbulb moment' and why it made such an impression on him. Richmond answers that he felt that what he was being taught opened up potential dynamic changes in the system that could help significantly in the field of pain reduction. He says that he particularly valued the way that he was encouraged to think and scrutinise.

25:35 | Alan says that it sounds as though Richmond 'fell into' starting a business. Richmond replies by agreeing that he never set out with the idea of running a business in mind, and that he is always enthusiastic to delegate 'business' work to others.

27:58 | Alan asks Richmond if he felt that there was a moment that he felt that he was 'onto something' in terms of a successful business, and if he ever received any formal business training.

30:05 | Richmond tells Alan that he didn't have any formal business training. He discloses that he somewhat regrets not talking about business more with his father, who had been a business owner. Richmond re-iterates that the most rewarding thing for him is helping his clients, as opposed to thinking from a business and money point of view.

32:58 | Alan responds by considering the how different people define success in business. Richmond elaborates further upon this topic.

34:40 | Alan asks Richmond to imagine what success might look like a few years down the line. Richmond talks about his upcoming book, which he hopes will help him to disperse his ideas far and wide. He expresses that he would like to do more public talks and tours, and ultimately help

society to understand pain.

36:48 | Alan asks Richmond what changes he would like to see in society's attitudes to pain. Richmond replies by talking about some of the ways in which the current healthcare model falls short. He goes on to talk about the importance of public understanding, leading to public pressure. Richmond also talks about some of the issues with funding and social biases.

41:25 | Alan asks Richmond to delve further into the issues of gender bias in healthcare. Richmond lists some examples of issues current and past to illustrate his point.

45:06 | Alan enquires about Richmond's forthcoming book. Richmond gives an overview of the content, and talks about the purpose of the book.

47:35 | Alan considers the decision between choosing a catchy title for the book, and one that is more descriptive.

49:44 | Alan asks Richmond to share learnings from his experience in business. Richmond stresses the importance of being 'out there' and taking opportunities. He gives an example of a time when he took an opportunity to talk to a speaker at a conference, and it led to him finding a new mentor. He goes on to talk about continuous self improvement, and having a positive relationship with learning from one's mistakes.

56:30 | Richmond shares his contact details, including details of his social media presence.

57:15 | Alan thanks Richmond for coming on the show, wrapping up the interview. He ends by reminding listeners how to get in touch with Love Business.