It was fascinating discussing David’s extensive experience as we delved into his thoughts around:
How storytelling can make such a difference to a business and brand.
The power of purpose driven brands.
How having a clear purpose makes you strong.
What to look out for when you take investors on board.
The most important sales tool.
How to deal with a crisis and avoid defeat.
Understanding the culture of a business and its impact.
Co-founder of Hiut Denim (and The Do Lectures)
1:36 - The origins of Hiut Denim.
3:58 - How the internet made it possible.
4:42 - Starting a factory.
8:14 - Pitfalls and positives.
13:53 - The value of a sense of purpose in difficult times.
15:00 - The importance of team spirit.
17:20 - Explaining the company’s ethos towards growth.
25:40 - The values of ‘small wins’ for a team.
30:23 - Aims, ambitions and hopes.
32:05 - Culture shift from quantity-focused to quality-focused production.
38:30 - Time management and trusting employees.
43:34 - Innovative ideas and overcoming environmental impact.
48:11 - Sharing learnings.