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25 April 2020

David Hieatt 1

Regenerating local industry, with David Hieatt

David Hieatt 1Co-founder of Hiut Denim (and The Do Lectures)
00:00 / 01:04
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It was fascinating discussing David’s extensive experience as we delved into his thoughts around:

  • How storytelling can make such a difference to a business and brand.

  • The power of purpose driven brands.

  • How having a clear purpose makes you strong.

  • What to look out for when you take investors on board.

  • The most important sales tool.

  • How to deal with a crisis and avoid defeat.

  • Understanding the culture of a business and its impact.

David Hieatt

Co-founder of Hiut Denim (and The Do Lectures)


1:36 - The origins of Hiut Denim.

3:58 - How the internet made it possible.

4:42 - Starting a factory.

8:14 - Pitfalls and positives.

13:53 - The value of a sense of purpose in difficult times.

15:00 - The importance of team spirit.

17:20 - Explaining the company’s ethos towards growth.

25:40 - The values of ‘small wins’ for a team.

30:23 - Aims, ambitions and hopes.

32:05 - Culture shift from quantity-focused to quality-focused production.

38:30 - Time management and trusting employees.

43:34 - Innovative ideas and overcoming environmental impact.

48:11 - Sharing learnings.

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