25 July 2022
Developing a successful events brand, with David Hieatt
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Overview:
In this fascinating interview, David explains:
How The Do Lectures changed attendees’ lives.
How you can be influential and small.
The benefits of community.
Playing the long game (ideas need patience).
How, sometimes, passion and belief are more important than data.
The value of cultivation and purpose in a business.
David Hieatt
Co-founder of The Do Lectures (and Hiut Denim)
Highlights:
0:39 - Themes of the ‘Do Lectures’.
2:30 - Intimacy, environment and location.
9:19 - Choosing speakers.
11:05 - Purpose.
15:15 - The importance of community to early success.
17:08 - Growth through logistical and financial difficulties.
23:15 - Offshoots.
27:14 - Attributing success to community, over sponsorships and advertising.
30:55 - What could have been done differently.
33:56 - Hopes for the Do Lectures.
37:50 - The importance of shared values.
40:30 - A self-managed business community.
43:57 - Sharing learnings.
47:27 - Cultivating a positive culture in a business.
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20 minutes. No pitch. Leave with one clear next step.