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During the interview, we explored her extraordinary story and discussed topics such as:
Why it is so important to understand the needs, wants, and demands of your customers.
The positive and negative effects of the COVID 19 lockdown.
The importance of innovation in business.
Benefits of having the right product at the right time.
How personal ambition drives business success.
Why you must get your customer value proposition right.
Founder, Delicious Alchemy
1:00 - The purpose of Delicious Alchemy.
6:25 - Customer behaviours in the gluten and dairy free market.
9.24 - An evolving company structure.
11:36 - Health problems leading to the launch of Delicious Alchemy.
14:37 - Differences in supplying the retail and food service supply chains.
17:00 - The challenges and positives of setting up a factory.
18:56 - Funding journey.
22:45 - The inspirational Sahar Hashemi.
23:30 - The influence of video games.
25:26 - Goals and mentors.
27:38 - Getting stocked in Sainsbury’s.
31:37 - Innovation, and factors influencing success and failure.
36:10 - How purchasing habits are changing.
39:44 - Company values.
48:10 - Learnings from a start-up.