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30 December 2020

Emma Killilea

Swimming against the food tide, with Emma Killilea

Emma KillileaFounder, Delicious Alchemy
00:00 / 01:04
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During the interview, we explored her extraordinary story and discussed topics such as:

  • Why it is so important to understand the needs, wants, and demands of your customers.

  • The positive and negative effects of the COVID 19 lockdown.

  • The importance of innovation in business.

  • Benefits of having the right product at the right time.

  • How personal ambition drives business success.

  • Why you must get your customer value proposition right.

Emma Killilea

Founder, Delicious Alchemy


1:00 - The purpose of Delicious Alchemy.

6:25 - Customer behaviours in the gluten and dairy free market.

9.24 - An evolving company structure.

11:36 - Health problems leading to the launch of Delicious Alchemy.

14:37 - Differences in supplying the retail and food service supply chains.

17:00 - The challenges and positives of setting up a factory.

18:56 - Funding journey.

22:45 - The inspirational Sahar Hashemi.

23:30 - The influence of video games.

25:26 - Goals and mentors.

27:38 - Getting stocked in Sainsbury’s.

31:37 - Innovation, and factors influencing success and failure.

36:10 - How purchasing habits are changing.

39:44 - Company values.

48:10 - Learnings from a start-up.

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