18 July 2023
Cutting through the status quo, with Gaz Booth and Tom Walker
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Overview:
In our entertaining and inspirational conversation, Tom and Gaz:
Give an overview of the Holy Moly Dips brand and explain what sets their products apart.
Share their pride in putting large quantities of good quality, healthy food on our supermarket shelves.
Talk about knowing each other since school, and what sparked this business venture.
Reminisce on their first experience of pitching to Waitrose and how they fulfilled their first big order.
Explain the complexities and challenges they faced launching their brand.
Describe their approach to negotiating deals with large supermarket chains.
Elaborate on their brand strategy, focusing on the overall brand rather than individual products.
Highlight the importance of their journey to B-Corp certification, and their charity partnership that helps to feed the homeless in London.
Bring to life their brand’s company culture and the trust they empower their team with.
Discuss their plans for the brand over the next few years both in the UK and internationally.
Share their learnings, the importance of resilience and remembering to enjoy the moment.
Tom Walker
Founders at Holy Moly Dips
Highlights:
1:18 – Our show’s sponsor, Magus Wealth
1:49 – An overview of the Holy Moly Dips brand
3:00 – What sets their product apart
8:45 – The pride of putting good quality, healthy food on the shelves
9:50 – Explaining ‘HPP', which stands for 'High Pressure Processing' and its impact on price
14:26 – The origins of Holy Moly Dips
20:16 – How Gaz and Tom got their product on Waitrose’s shelves so early
26:10 – Why going high volume had to be their first priority
27:54 – Diving into the challenges of setting up the brand
33:34 – The pressures involved in fulfilling the first order
36:30 – Resilience and belief, and taking the business to the next level
40:30 – Protecting your brand
41:45 – Negotiating with large supermarket chains
45:50 – Why starting with a small supermarket deal is a sound approach
47:35 – The thinking behind their brand strategy
51:10 – Holy Moly’s B-Corp certification and doing the right thing in the community
56:25 – Exploring their company culture
59:20 – Where they’d like the brand to be in a few years' time
1:03:30 – The exciting potential for international expansion
1:04:32 – Resilience through difficult moments and useful learnings
1:05:50 – The benefits of sharing ups and downs in the business community, enjoying the now, and the importance of delegation
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