Igniting children’s passion for reading, with Lulu Skantze

In this insightful interview, Lulu:

• Outlines how the magazine was born, its content sources, various formats and subscription models.

• Gives an insight into the differences between the revenue streams, one of these differences being the marketing approaches.

• Highlights the division between print and digital content, talking about scenarios in which children are more likely to choose one over the other.

• Explains the structure of the company and why they have a large team of freelance and contracted contributors.

• Recalls what it felt like when she realised the company was a success.

• Describes the struggles with being a self-funded company, and how she managed cash flow.

• Stresses the importance of being agile; for example being flexible with goals and plans, and how letting go of ego is essential in order to make sensible business decisions.

• Shares her hopes for the future – growing the digital side of the magazine and its licensing partnerships, as well as her wishes to be a leader in inclusivity and a strong presence in education.

• Reveals some of her learnings; focusing on her values of curiosity and engaging with the world.