In this insightful interview, Nick, Co-founder of Snow Forecast (and TerraDat Geophysics):
Summarises the purpose of his website with an insight of its scale of users and the site’s business model.
Explains the website’s different revenue streams, and his preference for subscriptions and direct deals over advertising an income revenue.
Details the turnover of the business and the vast increase in subscribers following the Covid-19 pandemic, recognising the impact of Snow Forecast’s sister websites on the increase in users.
Recounts how his education and personal life led him and his partners to create forecasts for specialist activities, and the decisions that led them to launch a public website.
Enthuses about the community served by the website, and that community's impact on decisions they make in operating the website.
Pinpoints the moment when he realised the business was sustainable and successful, as the website started to create revenue.
Highlights the new challenges involved operating the five sister websites and shares his hopes for the growth of the websites, and some new innovations for future proofing.
Stresses the importance of a strong company culture and how their own company culture allows them to turn issues into advantages.
Reveals lessons he’s learned from the business, including not pursuing side streams that aren’t lucrative, and the importance of consulting other sources for innovation and technical input.
Co-founder of Snow-Forecast (and TerraDat Geophysics)
2:18 - The purpose of the website, snow-forecast.com.
3:36 - Insights into the site’s business model, and website monetisation.
6:56 - Different revenue streams.
16:03 - The functions of the five sister websites.
18:46 - The strengths of running all operations internally.
20:44 - How it all began.
26:31 - The website’s community’s impact on how things are run.
27:21 - Realising the business was sustainable and successful.
32:22 - Meeting the need for customer service.
36:55 - The challenges of changes in advertising legislation affecting revenue streams.
42:12 - The importance of a strong company culture.
44:23 - Hopes for growth, and new innovations.
51:06 - Lessons learned.