Growth strategiesA very sound saleSelling a business is a rare event in most founders’ business journey. One that can be daunting, emotional, and fraught with risk.
Managing expectationsHow to Gain Customers by Making a Pig's Ear Out of It.It may seem counterintuitive, but making an error then over-compensating for it will give your business increased loyalty than if no error.
Managing expectationsSo You Think Your Customer Rewards Programme is Great?Benefits are expected as part of the deal, whereas rewards are 'extras'. How clear is the difference in your business?