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If these ideas resonate, the next step is to explore how they apply to your business.
Managing expectations


How Much Does Business Coaching Cost in the UK?
One of the most common questions people ask before engaging a business coach is how much it costs. It is also one of the most difficult to answer, because business coaching fees in the UK vary considerably depending on who you are working with, the scope of the engagement, and the level of experience the coach brings.


What Successful Businesses Do During Uncertain Times
Through downturns and uncertain times, many business founders retreat into a bunker and batten down the hatches. Yet, defensive decisions can be damaging.


Are You Using AI to Think Less? That's a Problem.
Business owners who are highly intelligent, deeply experienced, genuinely passionate about what they do, slowly, quietly handing over the one thing that actually matters: their thinking. Not their admin. Not their formatting. Their thinking.


What are you pretending not to know?
When a business feels stuck, the natural instinct is to look outward. But the most important question is often closer to home. This post explores the uncomfortable truths business owners already know but choose not to act on, and why facing them is the first step to real progress.


The £50 Note That Changed Everything
30 years ago, Alan Wick discovered something that changed how he thought about customer service measurement. It was not about the data. It was about how you make people feel. This post shares the story of a £50 note and the insight it unlocked about loyalty, trust and what really keeps customers coming back.


Are You Really Ready for Change?
Every business owner talks about wanting growth. But growth means very different things to different people, and not everyone is truly ready for what it requires. Business coach Alan Wick explores the honest question behind the ambition: are you really prepared for what change demands of you, your team and your business?


The Push and Pull of Today vs. Tomorrow
Every entrepreneur feels the tension between what the business needs today and the vision they are trying to build for tomorrow. Business coach Alan Wick explores this push and pull honestly, and how to stop the present constantly consuming the future you are trying to create.


From Drama to Empowerment: A Real-Life Story of Entrepreneurial Growth
In his work as a business coach, Alan Wick has seen many founders trapped in patterns of drama that exhaust them and hold their businesses back. This post follows a real-life story of a founder who shifted from victim to empowered leader, and the difference that one mindset change made to their entire team.


The Art of the Exit: Selling Your Business
Selling a business is one of the most significant events in an entrepreneur's life. It is not just a transaction but an emotional and strategic journey that requires careful preparation. Business coach Alan Wick draws on his own experience to share what the exit process really involves, and what founders need to think about long before they get to the negotiating table.


What’s Love Got To Do With It?
Alan Wick is often asked what love has to do with running a business. This post is his answer. It explores why building a business with love at its core is not soft or sentimental, but one of the most practical and commercially sound decisions a founder can make.


Is Your OODA Loop Broken?
The OODA Loop, Observe, Orient, Decide, Act, is a decision-making framework originally developed for military strategy but powerfully applicable to business. Business coach Alan Wick explores why so many entrepreneurs get stuck in the loop, and what to do when your decision-making feels slow, reactive or disconnected from reality.


How to Gain Customers by Making a Pig's Ear Out of It.
Made a pig's ear of a customer interaction? How to recover and build stronger loyalty than getting it right first time. From business coach Alan Wick.


A Very Sound Sale
Selling a business is a rare event in most founders’ business journey. One that can be daunting, emotional, and fraught with risk.
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