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If these ideas resonate, the next step is to explore how they apply to your business.
Positioning


Are You Using AI to Think Less? That's a Problem.
Business owners who are highly intelligent, deeply experienced, genuinely passionate about what they do, slowly, quietly handing over the one thing that actually matters: their thinking. Not their admin. Not their formatting. Their thinking.


Transforming Your Perception: From Fielders to Boundaries
In business, the same set of facts can feel either full of possibility or completely limiting, depending on what is happening inside you. This post uses the lens of cricket to explore how transforming your perception can open up options that were always there but invisible until now.


The Day I Destroyed Thousands of Pounds of Speakers…on purpose
Every entrepreneur eventually faces a moment that defines what they stand for. For Alan Wick, that moment came when he chose to destroy thousands of pounds worth of speakers rather than compromise on quality. This post explores what that decision taught him about values, integrity and the kind of business worth building.


The £50 Note That Changed Everything
30 years ago, Alan Wick discovered something that changed how he thought about customer service measurement. It was not about the data. It was about how you make people feel. This post shares the story of a £50 note and the insight it unlocked about loyalty, trust and what really keeps customers coming back.


Are You Really Ready for Change?
Every business owner talks about wanting growth. But growth means very different things to different people, and not everyone is truly ready for what it requires. Business coach Alan Wick explores the honest question behind the ambition: are you really prepared for what change demands of you, your team and your business?


The Art of the Exit: Selling Your Business
Selling a business is one of the most significant events in an entrepreneur's life. It is not just a transaction but an emotional and strategic journey that requires careful preparation. Business coach Alan Wick draws on his own experience to share what the exit process really involves, and what founders need to think about long before they get to the negotiating table.


What’s Love Got To Do With It?
Alan Wick is often asked what love has to do with running a business. This post is his answer. It explores why building a business with love at its core is not soft or sentimental, but one of the most practical and commercially sound decisions a founder can make.


Is Your OODA Loop Broken?
The OODA Loop, Observe, Orient, Decide, Act, is a decision-making framework originally developed for military strategy but powerfully applicable to business. Business coach Alan Wick explores why so many entrepreneurs get stuck in the loop, and what to do when your decision-making feels slow, reactive or disconnected from reality.


Pricing vs. Charging: Is There a Difference?
Pricing and charging sound the same. They're not. Business coach Alan Wick on the difference, and why getting it wrong costs you margin.


Whose Agenda Is It Really?
My question to you is: looking from the outside in, does your company’s Positioning strategy suit your agenda or your customers’ agenda?


When Business Meets Drama: M&A Lessons From Corrie
The Coronation Street writers always want to ensure their storylines are realistic as well as entertaining


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