Spoiled by Choice.

Choices, choices, CHOICES!

You love what you do. Your business is successful. You want more. But...

You're awash with options and spoiled by choice. Muddying the water with overthinking.

Leading to indecision and procrastination. And their bedfellows… doubt and fear.

What you want is clarity and certainty so you're free to move forward with complete confidence.

I help entrepreneurs who care deeply about their work. And who want to complete the marathon with their arms in the air. A smile on their face. And pride in their heart.

This means putting long-term sustainability ahead of short-term profit. Something 25 years of real business experience as an entrepreneur, followed by 22 years supporting passionate business owners, and a deep love of business uniquely qualifies me for.

I help grow businesses which:

Stand for something.

Balance commerce & compassion.

Make a difference.

“Business is a marathon, not a sprint”

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Illustration by Neil Webb

Bold as love.

Change requires courage. Working with me requires it too. Together we uncover the changes you and your business need to make. To take you to the next level.

Hard truths, a rigorous, collaborative approach. Combined with compassion and understanding. I’ll be your #1 fan supporting you every step of the way.

Guaranteed X-fold increase in profits?..............................Nope

Proven, tried and tested methods?.......................................Yup

Honesty and experienced guidance?.................................100%

Solid, sustainable success?.......................................Absolutely

More time and energy?............................................Your choice

Change needs bold. Bold needs you. Bold as love. Love Business.

Contact me to transform your business »

REAL business experience.

Five companies founded, scaled and sold that have generated over £250m worth of sales, which are still trading at over £25m sales per year.

International experience, having worked across 30+ countries, including founding businesses in the USA and Japan.

Over £5m raised in investment capital.

Two Queen's Awards for Export and one Queen's Award for Innovation for companies I led.

40+ years of business experience.

Hundreds of entrepreneurs successfully supported.

Read my story »

Real business experience

What clients say:

Daniel Sheinman

Founder, Gearbox Records

"I needed help with development of funding plans and projections. Working with Alan enabled us to successfully raise the funds required. He also guided me on who and where we should go for the funding, and how we should approach it politically. Alan is an unusual combination of being both analytical and creative. He has a holistic and distinct approach. Alan is very good! He's a solid chap, funny and listens."

Carrie Goucher

Entrepreneur and Investor

"I work with Alan when I’m faced with difficult decisions and the stakes are high. I prize his insight, coaching and mentoring very highly; he is direct, scrupulous, sees the big picture and all the detail.  Alan fights my corner and challenges me hard to think differently — as an entrepreneur, that's my top combination! He also meets me (conceptually) at a place that leaves me energised, not overwhelmed."

John Wyer

Entrepreneur and Investor

"Alan changed the way we look at the world. He has helped us see things differently from the outside in, and evaluate our internal environment with a fresh perspective, so we’ve been able to restructure effectively. Through his business coaching, Alan helps people to understand their own businesses better than they could before, and he has helped transform ours."

Business Coaching

A professional service that helps business owners, managers, and executives improve their performance and achieve their goals.

Business Coaching »

Business Advice and Consulting

Services provided to help organisations achieve their goals and overcome any challenges they may be facing.

Business Advice »

Entrepreneur / Founder mentoring

Is a relationship between an experienced entrepreneur or business professional and a less experienced entrepreneur or founder who is looking to start or grow their business.

Founder Mentoring »

Real business experience

There are other ways I help clients at key moments in their business journey too:

Exit Strategy

When you’re thinking about selling your business, enlisting the support of a business coach can have a significant impact on the price you sell it for.

Find out how I can help you to maximise the value of the business you’ve worked so hard to build and sustain.

Exit Strategy »

RealityCheck® / Business MRI Scan

A RealityCheck® report is a comprehensive, detailed analysis of the strengths and weaknesses of your business. It can be used as the first step in a coaching/consulting project, for succession planning, investment in or sale of the business.

RealityCheck® »

Business of Finance® Course

This on-demand business finance course teaches entrepreneurs and business owners how to understand financial statements, manage cash flow, create budgets, and make strategic financial decisions to grow their business sustainably.

Business of Finance® »

Popular podcast episodes:

Creating inclusive environments, with Jonathan Smales

Jonathan believes passionately that it’s time to create a new generation of places, homes and shared spaces that regenerate where we can live well in ways that respond to the crises of climate and nature. Human Nature’s unapologetically ambitious vision is to create remarkable places where living is affordable and inclusive, people thrive, communities grow strong, economies flourish and architecture and landscapes both surprise and delight.

Listen »

Spotting and filling a gap, with Eccie Newton

Karma Kitchen provides co-working and commercial kitchen spaces across London. Over the next five years, they are planning to open 50 new sites, supplying affordable workspace to over 5,000 startups and SMEs across Europe.

It was fascinating talking to Eccie, shining a light on the world of ‘dark kitchens’. We learn about her dynamic journey to date and her ambitions for the future.

Listen »

Reawakening your entrepreneurial passion, with Shaun Russell

Shaun’s belief that a more Scandinavian approach to life is better for all - a proven model of societal and environmental better practice that the world can truly benefit from - led to him founding Skandinavisk in 2012 to spread the word. We discussed his motivation in starting the business ‘later in life’ and the many valuable learnings he’s picked up along the way, whilst building and adapting the business over the past 10 years.

Listen »

Listen to my podcast »

Selected blog posts:

The Quadruple Bottom Line: How to Increase Your Multiple

This keynote talk focuses on why companies that put People, Planet and Purpose as well as Profit at the heart of their business significantly outperform businesses that don’t.

Learn More »

To me. For me. For others.

How do you react when bad things happen that were neither invited nor expected? Do you allow yourself to sink into depression? Or can you find something useful from the experience, a 'silver lining'? Those are the questions I attempt to tackle in this talk to 150 business owners.

Learn More »

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Connected People Change

The Change Tribe is shaking up the world of individual and organisational change transformation, on a mission to unlock everyone's potential and help people to look at situations through a different lens.

Learn More »

View all Events »

Here are some of my clients, past and present:

And here are a few client stories:

(sanitised to protect client confidentiality)

Sailing into the sunset

A successful business couple had built up and run a profitable and healthy engineering services company. After 25 years they wanted to sell but didn't know how to ensure they would get enough income to live off for the rest of their lives, if they chose. After in-depth conversations with them, and a full appraisal of their business using RealityCheck®, established that there would indeed be a shortfall. I worked with them for two years, adding value across the board, including finding a hidden asset in the business in the shape of software they'd created which was valued at over £1m alone. Having introduced the couple to various corporate finance houses, they sold their business for an eight figure sum, leaving a strong business with a motivated senior management team deftly holding the reins.

Energetic growth

A new entrant to the utilities sector offering consumers a fresh proposition needed to put in place organisational structures, a fully functioning board and robust corporate governance, in order to create a solid foundation for rapid growth.

Over 18 months, a colleague and I supported the founder in creating a clear vision and strategy for the business; we also delivered a comprehensive training and coaching programme for the senior team, introduced processes and procedures, and advised on the structure of the board. The business has gone on to achieve huge success, setting new standards in customer service, winning multiple industry and consumer awards, sourcing substantial funding, disrupting the market in which it operates.

Learning to scale

The husband and wife owners of a six-year old online learning and development company with household name clients had founded and grown their company successfully, and were ready to scale up.

There were key decisions to make around assessing funding requirements, capability gaps, resourcing developers, and refining their proposition.

Over a six month period I helped the owners write a vision and direction paper, which tackled the challenges they had identified, advising them throughout.

The company went on to double its turnover and profits and continues to grow strongly.

Spoiled by Choice.

Change needs bold. Bold needs you. Bold as love. Love Business.

Daniel Sheinman

Founder, Gearbox Records

Carrie Goucher

Entrepreneur and Investor

John Wyer

Entrepreneur and Investor

Business Coaching

Business Advice and Consulting

Entrepreneur / Founder mentoring

Exit Strategy

RealityCheck® / Business MRI Scan

Business of Finance® Course

Creating inclusive environments, with Jonathan Smales

Spotting and filling a gap, with Eccie Newton

Reawakening your entrepreneurial passion, with Shaun Russell

In 2026, Will You See Boundaries or Fielders?

The Day I Destroyed Thousands of Pounds of Speakers…on purpose

Confessions of a Money Obsessive

The Quadruple Bottom Line: How to Increase Your Multiple

To me. For me. For others.

Connected People Change

Sailing into the sunset

Energetic growth

Learning to scale

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