Transform Your Business
16 Founders. 12 Weeks. 1 Goal.




Some of the previous Business of Business® Graduates.
16 founders.
12 weeks.
1 goal.
The Business of Business® is an Accelerator Programme for entrepreneurs who love what they do, but aren't necessarily confident about running every part of their business.
The next Programme starts in September 2023 with just 16 spaces available.
Entrepreneurship is tough.
Running a business is an all-consuming endeavour.
It’s hard work, a long journey, and it's sometimes difficult to see the way forward beyond working more. But working more is not a sustainable strategy and in fact, there’s a better way.
This Programme will help you develop the skills you need to unlock the true potential of your business.

Tim Freed
CEO, Book That In
"Before I took part in the Business of Business® Accelerator Programme we were running our business with a lack of a clear future goal. Alan showed us how that was key and the foundation of everything. The Programme gives you clarity on where you are, where you want to be, and how to get there. I’m so glad I took part. It was full of excellent content, and I would recommend it."
Where Are You Now?
Maybe you can relate to some of this:
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You love your business, but you aren't confident about running every part of it.
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You know where you want your business to go but don't know what steps to take to get there.
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You're uncomfortable with Cash Flows, P&Ls, Balance Sheets and general finances.
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You need to grow your business's capacity but don't know where to start.
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You spend too much time 'in' your business to spend important time working 'on' your business.
Imagine a future where you can increase your profits without working longer hours.
This is what real, sustainable, growth looks like.
Running this kind of business requires different skills; we’ll build these together.
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Increase your platform of knowledge and skills for growing your business.
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Improve your confidence as a business owner.
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Clarify your business’s direction.
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Identify why every area of business is important.
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Begin to see your business in a new light.
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Positively alter your perspective of what it means to run and build a business.


I’m passionate about teaching entrepreneurs who love what they do and want their businesses to reach their full potential.
Alan


Running a business requires different skills; we'll build these together.
You'll get:

Tools that make running your business simpler.
The mindset required to lead for success.

Ideas you can implement immediately.

Mentoring by me with 40+ years' experience.
A community of like-minded people.


16 Founders. 12 Weeks. 1 Goal.
About the Programme
The Business of Business® Accelerator Programme is an educational programme delivered live on Zoom, supported by online resources, over 12 weeks.
It enables entrepreneurs who love what they do, but don’t necessarily feel confident about every aspect of running a business, to acquire vital foundational level business and commercial knowledge and skills, and learn how to apply them within their business, so that they are far more likely to achieve their goals and aspirations.
Additionally, through an online community, they can continue to share their learnings with each other as they engage in discussions with their peers and colleagues.
Your Path to Successful Business
I'll help you unlock your business's potential with my tried and tested Four Pillars of Business system:
1. THE FUTURE
Clarify your business's vision, brand positioning and channels to market.
2. MONEY
Understand the meaning of money, financial management and funding sources.
3. PEOPLE
Learn how to run your business not be run by it, and lead your team to growth.
4. DAY-TO-DAY
Master 'The Engine Room' of your business to boost sales and create efficiency.
Outcomes
At the end of the Programme, you will have all the tools and techniques you need to achieve your goals with love, excitement and passion.
What you can expect from this Programme:
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Increase your platform of knowledge and skills for growing your business.
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Improve your confidence as a business owner.
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Clarify your business's direction.
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Understand why every area of business is important.
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See your business in a new light.
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Positively alter your perspective of what it means to run and build a business.
In Addition
In addition to the 12 weekly workshops, you will also benefit from:
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The RealityCheck® Indicator Assessment - an automated online diagnostic tool providing insights into your business's strengths and weaknesses.
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Lifelong access to the online materials (on demand videos, tools, templates, other resources).
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Lifelong access to the private online community for networking and sharing with peers.
TAP INTO 40+ YEARS OF EXPERIENCE AND WISDOM
MEET YOUR PROGRAMME LEADER

Background
FIVE companies founded, scaled and sold that have generated over £200m worth of sales, which are still trading at over £20m sales per year.
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Over FIVE million pounds raised in investment capital.
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TWO Queen's Awards for Export and ONE Queen's Award for Innovation for companies I led.
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40+ years of business experience.
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HUNDREDS of entrepreneurs successfully supported.
A Final Word:

WORKING MORE IS NOT A SUSTAINABLE STRATEGY
Imagine a future where you can increase your profits and impact without working longer hours.
This is what real, sustainable, growth looks like.
I want you to learn from my experience and stories, help you overcome your obstacles, and get you to your goals more quickly and with less stress.
I’ve kept it simple and focussed. Each Pillar throughout the entire Programme is part of a tried and tested system that will help you unlock the full potential of your business.
Let's have a chat about your business and see if there's a fit. Contact me here.


Sarah Forrer
Founder, Sarah-Linda Forrer
"The Business of Business Programme® was amazing and the content was great. I thought the order of the modules worked well, and I liked how the Q&As broadened out into useful discussions. The Programme gave me the confidence to understand what my business is, how to structure it and how to be more goal-driven. To know that you need to start with Vision and go from there. I learned a lot about the basics of running a business, and it was an eye opener to understand that everyone involved with your business is part of your team."
LET'S GET STARTED
If you're interested in enrolling in the Programme, start your application by arranging a 30 minute chat with me to see if it's right for you.
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Step 1 : Contact me here.
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Step 2 : Complete the application form.
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Step 3 : Attend the Zoom call with me.
Transform Your Business
Unlock your business potential with our programme for growth-minded entrepreneurs.
The Business of Business®.
The next course starts in September 2023.
Build a stronger business together.
Book a 30 mins Zoom call to find out if you are a good fit and take your first step to a stronger, more sustainable business.
Duration: 12 weeks.
Format: Real time Cohort.
Commitment: 2/3 hours per week.

Dr Rachel Morris
Founder, Wild Monday
"I would definitely recommend The Business of Business® Learning &
Development Programme to other entrepreneurs. The workshops with Alan were really valuable and I’m incredibly grateful for access to his knowledge. He creates a lovely atmosphere and is very nurturing and helpful. What I also like about him is that he’s straight talking with his advice and tells it like it is, which is refreshing. Alan gave us fundamental knowledge about how to actually run a business, with a lot of concrete information I will be able to put into practice. It’s helped me to focus more and to delegate more. I think it’s going to be really beneficial because it’s made me constantly challenge myself and question my actions."