CultureMy Stroke of LuckIn June 2016 I was alone in my flat, when I noticed a strange tingling and weakness in my right side. I just managed to call 999...
Growth strategiesSeven Ways to Scale Your BusinessHere are seven areas to concentrate on to scale your business successfully: 1. Capability, 2. Culture, 3. Structure, 4. Founder or CEO? ...
Growth strategiesWhich Came First? The Product or the Market?There's no right / wrong re. the order of play 'Product vs. Market'. Each situation is different; have a clear strategy that suits your biz.
PositioningWhose Agenda is it Anyway? Yours or Your Clients?Does the bait on your business's hook look and taste good to you, or does it look and taste good to your prospective customer / client?
Managing expectationsHow to Gain Customers by Making a Pig's Ear Out of It.It may seem counterintuitive, but making an error then over-compensating for it will give your business increased loyalty than if no error.
Managing expectationsSo You Think Your Customer Rewards Programme is Great?Benefits are expected as part of the deal, whereas rewards are 'extras'. How clear is the difference in your business?
PositioningPremium Means Premium. Congruence Matters.Ensure that every aspect of what your company delivers is what it says on the tin, down to the tiniest detail, every day.
PricingPricing vs. Charging: is there a Difference?Pricing and charging are often seen as the same thing. They're not. Getting it right makes a huge difference to how your brand is perceived.