My Stroke of Luck
In June 2016 I was alone in my flat, when I noticed a strange tingling and weakness in my right side. I just managed to call 999...
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Seven Ways to Scale Your Business Webinar
Seven Ways to Scale Your Business Webinar
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Seven Ways to Scale Your Business
Here are seven areas to concentrate on to scale your business successfully: 1. Capability, 2. Culture, 3. Structure, 4. Founder or CEO? ...
Which Came First? The Product or the Market?
There's no right / wrong re. the order of play 'Product vs. Market'. Each situation is different; have a clear strategy that suits your biz.
Whose Agenda is it Anyway? Yours or Your Clients?
Does the bait on your business's hook look and taste good to you, or does it look and taste good to your prospective customer / client?
How to Gain Customers by Making a Pig's Ear Out of It.
It may seem counterintuitive, but making an error then over-compensating for it will give your business increased loyalty than if no error.
So You Think Your Customer Rewards Programme is Great?
Benefits are expected as part of the deal, whereas rewards are 'extras'. How clear is the difference in your business?
Premium Means Premium. Congruence Matters.
Ensure that every aspect of what your company delivers is what it says on the tin, down to the tiniest detail, every day.
Pricing vs. Charging: is there a Difference?
Pricing and charging are often seen as the same thing. They're not. Getting it right makes a huge difference to how your brand is perceived.
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